Retention Manager (Universe Group) in Genesis

August 14, 2024

Retention Manager (Universe Group)

Kyiv, hybrid, Kyiv, office

We are looking for an ambitious Retention Manager who /who will strengthen Universe Group's marketing team - FORMA and will work on the PDFGuru web product in the document processing and conversion niche.

Our product is only 1 year old, but the team has managed to achieve extraordinary results! Namely:

• Our flagship product PDF Guru is used by over 2 million users every month.
• PDF Guru has more than 30 tools for efficient work with documents.
• Users from more than 30 countries around the world choose PDF Guru for their needs.

We believe that it is by retaining our customers that we will be able to influence key product metrics and improve our product.

Join us and together we will make our product even more recognizable and take communication with our million audience to a new level!

• Achieving results, not "drowning" in bureaucracy - we value proactivity and say "you need to test" to most ideas. You will be able to see the result of your work every day and evaluate it with marketing metrics.
• Work in a team of driven like-minded people - in addition to marketers, you will exchange knowledge with product managers and analysts and become a T-Shaped specialist.
• Gain experience with advertising campaigns in most countries of the world.

We highly value courage, proactivity, honesty and willingness to listen to the opinions of others. It is important for us that such a format is to your liking.

Your future tasks:

• Creation, management and optimization of automated email campaigns to increase revenue and return customers.
• Monitoring the effectiveness of email marketing and web push channels. Formulation of hypotheses to improve these indicators.
• Conduct A/B testing and analyze results to optimize key metrics
• Follow industry trends and monitor competitors to identify opportunities to improve user retention
• Email delivery tracking , domain reputations and building a successful reputation on different ESPs (Gmail, Yahoo, Hotmail).

What you need to join us:

• Understanding of digital marketing and email basics: CAN-SPAM, GDPR requirements and CCPA, Segmentation, CR/OR/CTR, IP/Domain Reputation.
• Good analytical skills with an emphasis on data-driven decision-making to continuously improve campaign performance.
• Experience in A/B testing.
• Upper-intermediate English language skills and copywriting skills to create compelling content that resonates with our audience.
• Basic knowledge in typesetting, design and composition of a letter.
• Creinitiative and problem-solving skills to develop out-of-the-box solutions for campaign success.
• Attention to details and a systematic approach to work

Will be a plus:

• Basic knowledge of HTML and CSS for creating and editing email and notification templates.
• Understanding of Tableau and Customer.io.

What we offer:

• All-inclusive office - we value our office culture and we are working to support the startup spirit. That's why we do everything to make everyone feel comfortable in a cozy office on Podil in Kyiv - breakfasts, lunches, walking paths, a silent room for the focus of attention - this is far from all that awaits you in our space.
• Culture of development and learning - we believe that the results of the company depend on the team, skills and knowledge of colleagues. We constantly conduct internal team training to improve skills and attract experts from the Ukrainian market or the world.
• Career growth — the learning culture promotes the rapid development of colleagues. On average, our team grows to 10 managers per year. Career development depends on desire and achievement of set goals. There are also large professional communities waiting for you, with the help of which you can improve your hard skills.
• Some of the best conditions on the market of companies in Ukraine are competitive remuneration, 20 working days of paid break, cooperation through FOP or within Diya City, 100% payment of sick leave, medical insurance and free online consultations with a corporate doctor.
• Care and support during wartime - we make sure that everyone in the team feels safe during a full-scale war in Ukraine. If necessary, we help with the relocation of employees and their relatives, and help provide charging stations and everything necessary for comfortable work. In addition, we are doubling all donations from our colleagues to charity meetings to close military requests faster.

About us:

Universe Group is a Ukrainian company that launches global IT products. The Universe group of companies creates mobile applications and web platforms to simplify and improve people's quality of life.

In six years, Universe Group has built three successful businesses — Guru Apps, Forma, Wisey, and we are also developing our own R&D center. The company's products are used by almost 62 million people from 180 countries.

Send your resume and become part of our universe.