Retention Manager in Lexima

August 27, 2024

Retention Manager

Remote

We are looking for an experienced Retention/Email Marketing professional to join our marketing team. It is up to you to analyze user behavior and existing retention mechanisms to create effective retention campaigns. Segment users and measure metrics to increase retention. Collaborate with other departments to achieve overall company goals.

Details below :)

➡️ Requirements

• 3+ years experience with email automation campaigns: user return, activation, engagement and churn reduction campaigns;
• Experience in working with pushes, SMS, and other retention methods;
• Understanding of CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, IP/domain reputation;
• Excellent analytical skills with an emphasis on data-driven decision-making to continuously improve campaign performance;
• Experience with A/B testing;
• Above average knowledge of English and strong copywriting skills to create engaging content that resonates with our audience;
• HTML, CSS will be a plus;
• Experience in the Dating niche will be a big plus!

ℹ️ Responsibilities

• Product analytics and user behavior in the product;
• Analysis of existing retention mechanisms, where exactly users drop out, and creation of roadmaps and campaigns to increase retention;
• Construction and improvement of retention campaigns that already exist to return the user to the product (email, push, SMS and other methods);
• User segmentation, work with triggers and special offers;
• Creation of emails (texts, visual component and technical part) in collaboration with the team;
• Campaign analytics and campaign reporting;
• Work with metrics - Retention Rate, Reactivation Rate, LT, LTV, Churn, MAU, WAU;
• Collaboration with other departments (operations department, dev team and others).

We offer:

• Interesting and varied tasks.
• Ability to work in a dynamic and professional team.
• Completely remote work format.
• Competitive salary and flexible schedule.
• Soc. package, 100% vacation and sick pay + holiday, day off, etc.;