Retention manager in Ligamedia

Ligamedia is an independent Ukrainian media holding that unites the LIGA.net business publication and the ADLOVE advertising agency.

In connection with the development and expansion of our team, we are looking for a Middle Retention manager

If you have:

• Experience in building trigger email and push chains (welcome, reminders, reactivation).
• Practical experience in user segmentation (new, active, inactive).
• Starting and optimization of retention campaigns (cross-sell, upsell, continuation of subscriptions).
• Understanding and analysis of basic metrics: Open Rate, CTR, Churn, ARPU.

Own tools:

• Email marketing: Mailchimp / SendPulse / eSputnik (experience with one or several).
• Push / notifications: OneSignal or Firebase.
• Analytics: GA4, basic understanding Amplitude or Mixpanel.
• A/B testing in CRM or external tools.
• Excel / Google Sheets for segmentation and reporting.

Will be a plus:

• Experience in building communication funnels.
• Working with CRM integrations - site / app - analytics.
• Understanding retention and LTV metrics.

Your area of responsibility:

• Build and develop communications after the first contact with the user (email, push, trigger series).
• Set up automated welcome chains, onboarding scenarios, reminders, personalized selection of content / offers.
• Be able to see points of user loss in the funnel and initiate product or communication changes.
• Segment the user base (new, active, inactive, churn).
• Launch retention campaigns (return, reactivation, cross-sell/upsell).
• Collect data on users (behavior, interests, payment history).
• Cooperate with Performance and Growth marketing in a single funnel.

Working conditions:

• Work in a national media brand with a strong reputation and a socially important mission
• Opportunity to influence the image and development of the company
• An atmosphere of cooperation where initiative and results are valued
• Schedule 2/3: 2 days in office 3 remotely, Dorogozhichi/Beresteiska metro station)
• Official employment from the first working day
• Guaranteed high salary and stable payments

For feedback, write immediately in Telegram https://t.me/marinaatyy