Retention & Event marketing manager (B2B SaaS) in EDIN

EDIN is a Ukrainian product IT company that creates a digital B2B ecosystem for business.
For more than 7 years, we have been the leaders of the electronic document management market in Ukraine. Our solutions are used by top companies in FMCG, retail, distribution and logistics.

We don't just automate processes - we make business efficient, flexible and reliable.

From paper to numbers.

Together we change business and the world for the better.

Development opportunities: 90% of managers grew up in the company.

What do we expect from you?

• Proven experience in B2B SaaS or related tech segments that combines understanding of the customer lifecycle and Upsell/Cross-sell models of the existing customer base.

• Understanding retention metrics (Churn Rate, Adoption Rate, NRR/GRR, LTV). Ability to analyze customer behavior, segment the base and create cohorts for targeted communications, evaluate the effectiveness of retention campaigns.

• Practical experience in email marketing, as well as direct communications (SMS, messengers, push) for working with the database.

• Skills in working with tools: CRM, Sendpulse, Hotjar, Firebase, Zoom, etc.

• Experience in planning, organizing and conducting online and offline events (webinars, brunches, conferences) will be a significant plus.

• Experience working closely with sales and product teams, business analytics to align goals and processes.

• Orientation on business results (performance & data driven mindset).

What will you do?

• Creation and implementation of complex retention campaigns (retention digital campaigns) and communications based on the customer life cycle for the company's portfolio of B2B SaaS products.

• Finding opportunities to expand (upsell) and sell related/additional products (cross-sell) to stimulate revenue growth from the existing base.

• Planning and organization of events (webinars, business brunches, conferences).

• Analytics and reporting. Measuring the effectiveness of retention campaigns and events through the prism of business metrics. Optimization of approaches based on metrics and data.

• Effective allocation and control of the marketing budget for retention campaigns to achieve KPI and positive ROMI.

But if feel thatyou lack some skills, we are still waiting for your feedback, because we have vacancies for different levels of specialists!

And so that you can feel our atmosphere even better, here are the values ​​we share:

• You are the main capital of the company
  The strength of EDIN is in each of us. Ideas are valued here and development is supported.

• Try something new and be the first
  We experiment and look for solutions to remain leaders.

• EDIN and communications
  Transparency and quick exchange of informationi Everyone will be heard here.

• Improve yourself every day
  We support learning, knowledge sharing and personal development.

• 
  Business should benefit society.

• Be near and hear">We support each other and celebrate together.
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We value the trust of our customers.

Join our team, where everyone cares about the success of others, and joint victories are the best incentive for development!