Retention, E-mail marketing manager in DAMS

We are an international digital marketing agency specializing in the development of projects of various levels of complexity. Our services: development and implementation of marketing strategy, advertising and promotion of products/services, e-mail marketing, smm expertise, data&web analytics. We are looking for a talented "Retention/E-mail marketing manager" to join our team. We need a specialist who has: experience in e-mail marketing for at least 3 years, mainly in the field of iGaming, Fintech or e-commerce, knowledge of the basic principles and tools of e-mail marketing, understanding of methods of audience segmentation and optimization of indicators, experience of working with services for creating and sending newsletters such as Customer.io. etc. basic knowledge of HTML & CSS basic knowledge of JSON, ability to work with webhooks working with Google Analytics, Power BI or other analytics systems experience in hypothesis generation for A/B testing, their validation, verification, analysis of results deep knowledge of customer segmentation and features of work at each stage of life cycle, the ability to connect and configure tools necessary for work (set tasks for the developer) experience in analyzing indicators and using them to optimize the e-mail marketing strategy knowledge of the English language — upper-intermediate attention to details, responsibility, ability to work in a team and meet deadlines Functional: development and implementation of strategy e-mail marketing to retain current customers and return customers who left; adaptation of content for e-mail newsletters, including texts and images; creation and optimization of targeted e-mail campaigns, including promotions, news, information about bonuses, etc.; audience segmentation for the most effective newsletters, taking into account the interests and preferences of users, creating ideas for optimizing and supporting channels of communication with users (email, sms, push), analyzing the effectiveness of e-mail campaigns: opening letters, clicks, conversion, optimizing the strategy based on the received data, interacting with the designer, by a copywriter and other specialists to create high-quality newsletters, conducting A/B testing, determining the most effective e-mail marketing strategies and tactics, monitoring changes in e-mail marketing requirements, implementing the necessary changes in work, supporting user activity and their interest, creating management and control of all types of communication with users, learning user behavior and the search for approaches for the user to fulfill the goals of the project, the implementation and implementation of new ideas in the project, the retention of the company's customers, as well as the improvement of the indicators of the project documentation management department. team, a comfortable office in Kyiv on the left bank, ambitious tasks and all the opportunities for their implementation, the opportunity to realize your potential and develop with us, lunches in the office at the expense of the company, a snack bar in the office: protein and cereal bars, tea, coffee and even plant-based milk :)