Platform is now completely free!
Post unlimited vacancies
Hire without any fees
Retention (CRM) Lead in DAMS
3 views
DAMS
We are an international digital marketing agency specializing in the development of projects of various levels of complexity. Our services: development and implementation of marketing strategy, advertising and promotion of products/services, e-mail marketing, smm expertise, data&web analytics.
mentoring from company leaders during the entire trial period
professional adaptation program with the support of a comfortable office in Kyiv on the left bank
ambitious tasks and all the possibilities for their realization
the opportunity to realize your potential and develop together with us
lunch in the office at the expense of the company
snack bar in the office: protein and cereal bars, tea, coffee and even plant-based milk:)
We need a specialist who has:
experience in the position "Retention (CRM) Lead" at least 3 years, mainly in the field of iGaming, Fintech, e-commerce or IT
knowledge of the basic principles and tools of e-mail marketing, understanding of audience segmentation and optimization methodsindicators
experience with creating and sending newsletters such as Customer.io. etc
basic knowledge of HTML & CSS
basic knowledge of JSON
work with Google Analytics, Power BI or other analytics systems
hypothesis generation for A/B testing, their validation, analysis of results
ability to connect, configure tools necessary for work (put tasks on the developer)
experience in creating, implementing and optimizing an e-mail marketing strategy
knowledge of the English language - upper-intermediate
experience in managing CRM, Retention, E-mail marketing teams
Functional:
development of long-term and short-term strategic plans for the direction's work
market and competitor analysis to identify new trends and growth opportunities
budget management, including cost planning and profitability monitoring
development and reimplementation of an e-mail marketing strategy to retain current customers and return customers who left
adaptation of content for e-mails, including texts and images
< /li>creating and optimizing targeted e-mail campaigns, including promotions, news, bonus information, etc.
segmentation of the audience, taking into account interests and preferences of users
analysis of e-mail campaign effectiveness indicators: letter opening, clicks, conversion
conducting A/B testing to determine the most effective e-mail marketing strategies and tactics
monitoring of changes in requirements for e-mail marketing, implementation of necessary changes in work
supporting user activity and their interest
creating management and control of all types of communication with users
studying user behavior and finding approaches for the user to fulfill project goals
implementation of modern tools and technologies to automate and improve work in the department
implementation and optimization of internal processes to increase team efficiency
defining key goals and metrics for the department
determining the efficiency of the department and its optimization
training, development and motivation of the department
holding regular team meetings to set goals, discuss progress, and resolve ongoing issues
compiling and updating reports on the department's work performed
approval and implementation of work standards and best practices
implementation and implementation of new ideas in the project, to retain the company's clients, as well as improve the department's indicators
project documentation
development and implementation of policies and procedures for work in the department.
