Retargeting manager in SEOBROTHERS

SEOBROTHERS team is looking for a Retargeting manager to join the team to work on the brand. We need a person with successful experience in a similar position in iGaming.

Requirements:
 

• At least 3 years of experience in retargeting within the online industry, preferably in the iGaiming sector.
• Deep understanding of the principles of advertising platforms and retargeting tools such as Google Ads, Facebook Business Manager, and others.
• Experience with retargeting programmes.
• Experience in developing and optimising advertising campaigns, including budget management and analytical reporting.
• Proven track record of running successful retargeting campaigns.
• Strong analytical skills and the ability to work with data to make informed decisions and optimise advertising campaigns.
• Creativity and ability to generate new ideas for effective audience acquisition and retention.
• High level of responsibility and self-organisation, with the ability to work efficiently under heavy workloads and tight deadlines.
• English language proficiency at Upper Intermediate level.
• Experience working with Tier 1 markets (an advantage).
• Knowledge of audience targeting methods and conversion optimisation.
• Understanding of SMM for player acquisition and retention.
• Excellent communication skills and the ability to express ideas clearly and concisely.
• Participation in projects implementing new technologies and methods in retargeting.
• Experience with automated advertising campaign management systems.
• Deep understanding of consumer psychology and the ability to use this knowledge for effective targeting.
• Knowledge of SEO basics and its impact on retargeting campaigns.
• Experience with CRM systems and the ability to use customer data to set up retargeting campaigns.
• Understanding of key laws and regulations governing online advertising, especially in the context of online casinos and the gambling industry.

Responsibilities:

• Developing and implementing a retargeting strategy to increase engagement and conversion rates on the online casino platform.
• Planning and setting up retargeting advertising campaigns on major online platforms such as Google Ads, Facebook Ads, and others.
• Analysing data and metrics to optimise advertising campaigns and maximise return on investment in retargeting.
• Closely collaborating with the marketing team to align retargeting strategies and goals with overall marketing and business objectives.
• Monitoring and analysing audience behaviour, identifying trends and opportunities to improve retargeting campaigns.
• Developing creative concepts and ideas for retargeting campaigns, considering the specifics of the audience and target platforms.
• Conducting A/B testing of various advertisement versions and marketing strategies to optimise results.
• Organising and conducting regular competitive environment monitoring and analysis of competitors' retargeting strategies effectiveness.
• Implementing innovative approaches and new technologies in retargeting to improve campaign effectiveness.
• Interacting with external agencies and service providers to ensure quality execution of retargeting tasks.
• Preparing and providing regular reports and analytical reviews on the performance of retargeting campaigns.
• Assessing the effectiveness of advertising budgets and making recommendations for their optimisation and distribution.
• Ensuring compliance with all advertising and retargeting regulations, including data protection laws.
• Continuously updating knowledge and skills in retargeting and digital marketing through training, courses, and conferences.
• Collaborating with other company departments to share information and coordinate marketing strategies and goals.
• Working with the SMM team on influencer acquisition and engagement.

What you will get:

• Working remote or in an office in Cyprus. (We help fully with all documents on relocation + with relocation);
• High salary;
• Paid holiday;
• Health insurance;
• 1 day off per month;
• Work in a cool team of specialists and everything you need for professional development.