Regional Marketing Manager in Sparrow Partners

Regional Marketing MangerLocation: Austin, TX OR Remote (preference for candidates in TX, AZ, FL, or GA)Department: MarketingType: Full TimeMin. Experience: Mid-levelPosition OverviewDo you enjoy all things marketing and advertising? Are you knowledgeable and passionate about building and optimizing multi-channel campaigns to generate consumer awareness and generate high quality leads? Do you love creating experiments and analyzing data to learn and improve KPIs? Are you a servant leader who is passionate about making an impact on the lives of others? If so, this may be the perfect opportunity!The Role Sparrow is looking for an experienced Regional Marketing Manager (RMM) to serve as the go-to marketing expert for a regional portfolio of our Active Adult (55+) communities. You will collaborate with cross-functional and regional teams to develop and optimize our strategic marketing plans for each community, including messaging strategy, content development, lead generation channels, conversion tools, and budgets. Reporting to the Director of Marketing, this is an exciting opportunity to help us ensure that our mission of building community is at the forefront of all our marketing channels and activities.As a key member of a tightly integrated regional leadership team (a Sparrow “clutch”), the RMM is responsible for providing exceptional marketing leadership, fostering a robust marketing culture, recommending and implementing innovative strategies, and inspiring community team members to share in a common vision.What You’ll Do…Develop and implement the overall marketing strategy for each community in your regional portfolio including recommended marketing channels, advertising tiers and budgets. Initial portfolios will include 10-12 pre-leasing, lease up, and stabilized communities across 2-3 major markets. Customize each community’s plan based on local knowledge of market trends and submarket competitors, the property’s lifecycle stage, and input from the regional teams and equity partnersContinuously monitor the execution of marketing strategies and results and provide regular reporting and proactive feedback indicating which paid sources are generating high-quality leads and which should be modified or eliminated. Evaluate the ROI of all paid sources to maximize the efficiency of the marketing spend. Meet with leadership and equity partners to review marketing performance and discuss plans for improvement when needed. Establish strong relationships with operations and sales partners. Work with these leaders to create sales and marketing strategies at both the market and individual community level and assist them in the execution of these plans. Serve as a partner with them to overcome community and team challenges and achieve leasing and occupancy goalsEnsure that your portfolio communities have accurate, high-quality, and up-to-date content and data across all marketing channels, including the community website, Internet Listing Services (ILS), social media platforms, direct mail, emails, and traditional media. Actively advise community team members on ways to improve their local marketing efforts, including providing guidance on local publications, events, and community outreach tactics. Empower the community teams by actively seeking their feedback and encouraging them to take a collaborative role in marketing their communitiesServe as the marketing team lead and resident expert in 2-3 assigned areas based on your unique experience, skills, and passions. Potential focus areas could include website development and management, marketing performance analysis and reporting, management and optimization of ILS platforms and digital marketing campaigns, photography and video projects, social media, and online reputation managementServe as the primary owner of all vendor and partners relationships in your focus areas. Share key updates and opportunities in your areas with your marketing colleagues and other Sparrow team members. Recommend and lead new initiatives in your focus areas across the Sparrow portfolio, including pilot tests of new tactics, new technologies, etc. QualificationsBA/BS in Marketing, Communications, Advertising, Business, or equivalent work experienceMinimum 5 years of consumer marketing experience, including significant experience with lead generation and digital mediaAt least 3 years of experience marketing in residential real estate with a strong preference for multifamily, Active Adult, or senior livingProperty management system and CRM experience desired (preferably Yardi)Experience in executing multi-channel marketing plans with a heavy focus on digital marketingAn analytical mindset and natural desire to seek out data to inform marketing recommendations and evaluate the performance and ROI of all marketing spend. Strong proficiency with Excel is highly desirable. Experience leveraging BI platforms like Power BI is a bonus. Excellent writing, editing, and general communication capabilities. Basic graphic design skills and experience with programs like Canva are desirableWillingness to take on new opportunities and tough challenges with a sense of urgency, energy, and enthusiasmNaturally curious and always seeking opportunities to create experiments to test, learn, and improve. Proven track record managing multiple projects, setting stakeholder expectations, working individually, and collaborating across teamsAwesome attention to detail. Highly organized with the ability to execute tasks independentlyTeam player personality and self-starter that works well with others and communicates easily with a variety of generationsProven ability to build collaborative partnerships and lead through influenceWillingness to travel up to 25%, primarily to visit communities in your assigned portfolioSelf-aware and coachableSome of the Reasons You’ll Love Working with UsPurpose driven cultureCompetitive bonus opportunitiesGenerous paid time offPurpose-driven culture; rewarding workHigh employee engagement scores + Best Place to Work award recipientHealth, dental and vision benefits401K retirement plan with healthy employer matchMilestone anniversary rewards including travel, spa retreats, home down payments, student loan payoffs, sabbaticals and moreFlexible work environmentAbout SparrowFounded in 2017, Sparrow is at the forefront of one of the fastest growing housing segments in the nation focused on Active Adult 55+ communities and is now also developing “building-to-rent” communities with an exclusive programmatic equity partner.Sparrow’s mission is to create thriving communities that feel like home. Through thoughtful design, state of the art construction and highly engaged management, we help our community members build meaningful connections and lead vibrant lives. Sparrow was founded in Austin, Texas with offices now in Dallas, Phoenix and Sarasota and communities across the southern US. To learn more, visit: https://SparrowLiving.com.Equal Employment Opportunity Statement We believe that the unique contributions and perspectives of our employees are the driver of our success. We are deeply committed to creating an inclusive environment where every individual feels supported, and differences are celebrated. Sparrow is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic.If you’ve gotten to this point, we hope you're feeling excited about the possibility of joining our team! Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.Powered by JazzHRYYdLlczl3y Show more Show less Должностной уровень Директор Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Интернет-издательство