Main tasks:Launch planningCreating a launch strategy, a step-by-step plan of mailings and activities (with dates and formats).Coordinating goals, offers, deadlines and audience segmentation.Content and communicationPreparation of technical specifications for a copywriter/designer (message texts, emails, creatives).Working with the databaseWriting a content plan for email, bot, chats during launch and after itCreating/editing texts and scripts for messages in the bot and Telegram.Testing of vario
Main tasks:
- Launch planning
- Creating a launch strategy, a step-by-step plan of mailings and activities (with dates and formats).
- Coordinating goals, offers, deadlines and audience segmentation.
- Content and communication
- Preparation of technical specifications for a copywriter/designer (message texts, emails, creatives).
- Working with the database
- Writing a content plan for email, bot, chats during launch and after it
- Creating/editing texts and scripts for messages in the bot and Telegram.
- Testing of various formats (warm-up, mailings, CTA, reminders).
- Technical implementation
- Setting up mailings in the bot and email platform with the help of a technical specialist if necessary.
- Base segmentation: warm/cold leads, customers, participants of past products.
- Automation of chains: series of messages, triggers, timing.
- Tracking the work of links, payment, integrations.
- Ability to work with analytics (Google Analytics, UTM, cohort analysis)
- Analysis and optimization
- Monitoring of openings, clicks, transitions, payments.
- Preparation of reports (day, week, month, launch) based on launch results.
- Hypothesis testing and improvement in subsequent launches.
- Understanding customer journey and audience segmentation
- Organizational interaction
- Coordination with, producer, designer, technical specialists, smm-team.
- Control of tasks according to deadlines.
Responsibilities:
- Responsibility for the full cycle of launching an info product in the base (from idea to final results).
- Ensuring timely and high-quality mailings in bot, email and Telegram.
- Systematic management of analytics and reporting.
- Offering new ideas to increase conversions and engagement.
- Maintaining cleanliness and relevance. bases.
Who we are looking for:
A person who lives on startups - for whom every lunch is like the premiere of a movie where you are the producer.
Experience in edtech is mandatory - you understand the specifics of info products, you know how the base of customers who have already bought courses works, and why a student buys a second time (or doesn't buy).
Proactiveness - you don't wait for them to say "do it", but you yourself see bottlenecks and offer solutions. If you see that the conversion is falling on the third letter, you don't write in the chat "something is wrong", but you already have 2-3 hypotheses how to fix it.
Don't be afraid of complications - the integration broke an hour before the start of psend? Was the base not segmented properly? Okay, let's breathe, look for plan B, launch. For you, this is a challenge, not a disaster.
You get high from the process - when you see how your mailing gave +30% to conversion, or how a successful warm-up warmed up a cold base - this is your drive. The numbers that grow because of your decisions are what drive you.
What we offer:
- Finished project with confirmed demand ? over 250,000 students have become more flexible and lost weight with us
? hundreds of reviews and real results from our customers
- Strong product ? product line from marathons to professional courses
- Top Team ? in-house specialists and proven contractors with whom it is convenient to work.
- Flexibility and comfort ? work is completely online, with the ability to plan a schedule.
- Financial stability + growth ? fixed payment + bonuses based on results.
Atmosphere ? work in a creative team where initiative and creativity are valued.