Product Marketing Specialist in Neoversity

YouProduct Marketing Specialist who knows how to create, hand-build and run email and chatbot funnels, test hypotheses and transform base of contacts to a stable channel of revenue growth?

Do you know how to go all the way, from the idea of the funnel to the creation of chatbots and emails that will drive traffic from the base to the purchase?

Then let's get acquaintedv

Who we are:

Neoversity is higher education for new IT leaders. We teach by combining up-to-date technologies, a systematic approach and an environment that helps achieve ambitious goals. 

Neoversity is part of the GoIT Global group of companies that has been working in professional IT education for 10+ years. 

• 4 areas of European master's IT programs + bachelor's degree font-style: normal; text-decoration: none">The programs are developed in collaboration with Woolf and Epam.

• 1000+ students are studying right now. font-style: normal; text-decoration: none">Average NPS of 80%; font-style: normal; text-decoration: none"> Specialist with a hands-on approach that will build funnels to convert the base and find effective communications to convert audiences into sales.

  This is an exact match if:

  • Have hands-on experience in launching sales funnels and have independently configured automation through email and chatbots.
    
    

  • We built funnels from idea to implementation: formed hypotheses, started automation and analyzed the result.
    
    

  • Worked with email automation, chat bots (Telegram / WhatsApp / Instagram) and CRM systems, launched trigger campaigns.
    
    

  • You have experience working with a user base: audience segmentation, building a customer journey and communication scenarios for different segments.
    
    

  • Worked with lifecycle / retention marketing and understand how to convert the base into sales.
    
    

  • Able to work with end-to-end and intermediate sales funnel metrics, draw conclusions based on data and optimize funnels.
    
    

  • Independently find growth points in the customer base, initiate new hypotheses and propose communication scenarios to increase conversion.
    
    

  Would be an advantage:

  • Experience in A/B testing email campaigns or bot-funnels.
    
    

  • Basic understanding of APIs, webhooks and integrations between CRM, email services and chatbots.
    
    

  What will you do:

  • Design and launch sales funnels for email database conversion and in chatbots: develop communication logic, create automations in CRM and launch email and chatbot scenarios (Telegram / WhatsApp / Instagram).
    
    

  • Develop lifecycle communications with users: launch welcome series, warm-up scenarios, retention funnels and reactivation campaigns.
    
    

  • Work with the user base: segment the audience, build behavioral segments and analyze user activity.
    
    

  • Run inactive user reactivation scripts and work to increase base conversion.
    
    

  • Analyze the effectiveness of CRM communications: work with open rate, CTR and conversion metrics.
    
    

  • Conduct A/B testing of communication scenarios and optimize funnels based on data.
    
    

  What we offer:

  Complete freedom of actions and tests

  You have room for hypotheses, experiments and non-standard solutions - with a focus on the result and business goals.

  Decent financial motivation

  Your skills = level of responsibility = level of PA. We adhere to this equation, so we review the financial motivation of employees every year. If you grow, your position and motivation grow with you.

  Flexregular work schedule

  Full remote or office with a terrace in the center of Kyiv with uninterrupted internet. Official employment, vacation and sick leave, full accounting and legal support.

  Absence of micromanagement

  We don't count the number of hours at the computer - we count your metrics and results. We carefully select people in the team according to GoIT values to ensure an adequate atmosphere for work and development.

  Professional growth and a culture of openness

  Feedback Driven culture, transparent, open communication, lack of hierarchy communication We are proud that thanks to this approach, 80% of our managers have grown from line employees.

  Bonuses for your development

  • Speaking English club. 

  style="font-weight: 400; font-style: normal; text-decoration: none">We constantly meet as a team online, and several times a year we hold large and very fun offline events. 

  So how do we check if we have a match? ;) Looking forward to your resume?