Product Marketing Manager in Binaryx Platform

Direct message the member who posted the job from Binaryx Platform Jamila Ashrafli Jamila Ashrafli Human Resources Director Stanford GSB LEAD | SHRM SCP| PMI ACP Job SummaryWe are seeking a highly skilled and result-oriented Product Marketing Manager to join our team. This role requires a strategic thinker with excellent communication skills and a proven track record in content marketing, user acquisition, and marketing strategy development. The ideal candidate will possess a blend of analytical skills and creative thinking, capable of driving growth and managing marketing campaigns effectively. Responsibilities: Immediate Tasks (Next 3 Months): Develop and execute marketing strategies to increase traffic and user acquisition. Create and test 10 marketing hypotheses, analyzing results to refine strategies. Build processes for cooperation with the Sales Team. Manage and optimize CRM systems (Hubspot) and other marketing tools (G-suite, Microsoft Excel). Short-Term Goals (Next 6 Months): Develop a comprehensive lead generation and marketing system. Build and lead a marketing team, setting clear expectations and strategies. Conduct competitor and market analysis to inform marketing strategies. Address key projects/initiatives, ensuring accountability and effective decision-making. Ongoing Responsibilities: Drive sustainable growth in revenue and other key metrics (e.g., 500k monthly revenue, 20% growth in registered users and unique visitors). Balance organic and paid traffic sources (50/50). Implement user analysis to better understand target audiences and tailor marketing efforts accordingly .Leverage blockchain knowledge to explore new marketing opportunities. Requirements:Essential Skills:Content MarketingResult-oriented mindsetStrategic developmentAnalytical skillsCRM management (Hubspot)Proficiency in Microsoft Excel and G-suiteWritten and verbal communication skillsOrganizational skillsTyping skillsEnglish language proficiencyExperience and Knowledge:Previous experience in SAAS, marketplace products, or gambling industries. Strong understanding of software solutions and product marketing. Familiarity with user lifecycle management and lead generation strategies. Knowledge of funnel building and traffic generation techniques. ⚡️Binaryx - Your gateway to RWABinaryx.com - is a revenue generating Infrastructure & oracle provider for RWA, providing legally compliant trading & investing opportunities. With direct RWA ownership.❤️ TeamOleg Kurchenko, CEOJevgenyij Korzs, COONandre Makaveli, CAOAndrew Kovelevski, CPODmitry Green, CTO📍Traction- $12.2M Tokenization Pipeline- 70K+ Community- 8,300+ Registered Users- $850K+ Total Tokenized Volumeme - DeFi Lama- 28% TVL Growth Quarterly 🤵 BackersOXO Capital, Dukley, Bali Invest Club, Eywa.🤝 PartnersPolygon, Chainlink, InnMind, Web3Port, Snowball, Parq, Trustee, Plena Finance, Sabai Ecoverse, MatterLabs, Dukley, Eywa⚖️ LegalDAO LLC - Wyoming, USA. The entity type that helps the DAOs make operations legally & compliant in the real world. Token owners are direct owners of the assets. Binaryx operates as is an infra provider and doesn’t own any property. 🏘 Products - Marketplace - List constructed and ready-for-rent properties- Off-Plan - Trade under construction & off-plan projects- Secondary Market - Creates liquidity for real estate. Sell/buy tokenized property- Lending Protocol - For loans collateralized by real estate tokens- RWA Derivatives - Blockchain-based derivatives that allows yield trading (on RWA assets)- Tokenized Mortgage - Long-term loans for purchasing real estate for personal use on Blockchain⚡Other Highlights- Country-level Cooperation: Binaryx is in Working group of Ministry of Digital Transformation in Kazakhstan developing the digital assets & tokenization legislation📈Raising NowStrategic Round - $1M, $20M FDVPrice: $0.2Terms: 15% at TGE, no Cliff, linear monthly Vesting for 20 months✅ Already Raised$450K - Pre-Seed Round$1,5M - Seed Round Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Зайнятість за контрактом Посадові обов’язки Маркетинг і Продажі Галузі Послуги в галузі кріптовалют