Product Marketing Manager (the logistics sector) in Job Advice

Our client looking for a Product Marketing Manager (the logistics sector)  to join our team and play a key role in driving revenue growth by identifying new opportunities, increasing average order value, developing and executing go-to-market strategies, and launching products into new markets.

What you’ll be working on:

• Develop and execute go-to-market strategies for successful new product introductions and market expansion, with a strong focus on engaging existing customers and partners.
• Drive revenue growth by identifying and implementing effective upsell, cross-sell, promotional, and loyalty initiatives for our existing customer base across various channels.
• Develop and execute promotional and loyalty programs across digital and traditional marketing channels to enhance customer engagement and sales. 
• Implement and optimize customer communication and retention strategies through targeted email marketing campaigns.
• Conduct A/B testing and analyze results to continuously improve marketing campaign performance and ROI.
• Define and articulate clear product positioning, unique selling propositions (USPs), and compelling messaging that resonates with our target audience.
• Collaborate with Product, Sales, and Marketing teams to develop persuasive and engaging content, including POS materials, articles and presentations.

Preferred requirements for this role:

• 2+ years of experience in marketing within the retail segment.
• Proven experience in creating and executing GTM strategies for new markets.
• Experience working across the international markets.
• Ability to identify revenue growth opportunities and implement marketing strategies.
• Proven experience in conducting A/B testing and analyzing results to optimize marketing campaigns.
• Familiarity with email marketing platforms and CRM systems.
• Digital marketing experience is a strong advantage.
• Expertise in content creation and storytelling.
• Upper-Intermediate level of English.
• Excellent strategic and analytical thinking skills.
• Experience in cross-functional collaboration across departments.
• High level of autonomy and results orientation.

Company offers:

• Official employment.
• Competitive salary and bonus system.
• Career growth and development opportunities.
• Remote or office work model.
• Work in a socially responsible company that follows trends, values employees’ ideas, and grows together with them.

Interview stages:    

• HR + Head of the Commercial Department (Senior Marketer) 
• Test task (estimated 3–4 hours)
• Presentation of the test task to the CPO and Head of the Commercial Department