Product Marketing Manager (Impulse) in Genesis

Hello! We are a Ukrainian product company Impulse, which has been developing an application for brain training Impulse — Brain Training for 5 years. We are growing and looking for a Product Marketing Manager to join the team, who will strengthen our team and also launch and develop a web direction to attract new users and scale the business. Impulse — Brain Training is: 50+ million downloads; 4.7 rating in the App Store (over 1 million ratings); #1 application in the Health & Fitness category in the world by the number of downloads in 2022-2023; #1 application in the Brain Training segment in the world by the number of downloads in the years 2021-2023; Apple Award as the App of the Day on the App Store in 50+ countries. You will definitely benefit if you keep quiet: Develop a new web direction for an already successful business. You will be the first PMM who will build web funnels in Impulse and scale this direction together with the team. Work in a team of driven and expert like-minded people. Side by side with the specialists of our team, you will generate ideas and test them, we will exchange knowledge and experience between colleagues from different departments. Experiment. You will be able to conduct many experiments and see the real result of your work. Constantly improve approaches and grow. Our goal is a steady improvement in CR from creative to subscription purchase. We will change approaches together and look for new ones, develop in order not to stop and achieve more. If you also like the idea of ​​the product and the value of our team, then we are looking for you! Your main tasks: Construction and optimization of web funnels for attracting users, continuous improvement of CR; Launching the process of hypothesis testing and conducting A/B tests to achieve growth; Work closely with the design/marketing/development team to achieve the company's business goals; Market research and competitor analysis to understand trends, user needs and product differentiation opportunities; Future - team management and building team processes. For the candidate, the offer is important : 1-3 years of experience in product or growth marketing; Basic experience in analyzing and optimizing web funnels; Experience in working with tools Amplitude, Firebase, AppsFlyer; Understanding of trends in the mobile and/or web industry and the basic principles of user onboarding; Have a data-driven approach to development; Be able to to work in a team; Desire for self-development, proactivity, critical thinking; Upper-Intermediate level of English. It will be a plus: General understanding of the key channels of user engagement: Meta Ads, TikTok Ads, Google Ads and others; Experience in optimization and monetization of funnels. What we offer: Opportunities for professional development and expert team; Competitive salary; 20 working days of vacation, paid sick leave; Medical insurance, corporate doctor Tamasaj in the office; Opportunity to work on a useful Ukrainian product; Internal training and access to courses/webinars/lectures; A team that is interested in your success is always ready to support. Interested in a vacancy? Then send your resume!