Product Marketing Manager (Growth) in PIN-UP.BUSINESS

Product Marketing Manager (Growth)

Варшава (Польща), Лімасол (Кіпр), віддалено

Responsibilities:
• Development and implementation of CRM strategy to increase customer loyalty and participation in games;
• Creating customer life cycles: from registration, conversion, and interaction to churn prevention and reactivation;
• Management of ongoing customer segmentation;
• Tracking and testing the effectiveness of CRM campaigns, including email blasts, SMS notifications, push notifications, and other communication channels;
• Contribution to strategy, planning, and development of CRM to increase retention and LTV;
• Analysis of CRM campaign effectiveness and development of recommendations for improvement based on data and metrics;
• Collaboration with stakeholders in various departments to ensure seamless and consistent workflow and communication;
• Continuous study and analysis of user behavior data on landing pages to identify new opportunities for improving and optimizing user experience.

Requirements:
• Experience in the online casino or gaming industry as a CRM Product Manager for at least 3 years;
• Experience in product management with automated CRM systems and knowledge of process automation methods to optimize customer interactions;
• Ability to work with email marketing platforms;
• Deep understanding of A/B testing principles and methodology;
• Ability to analyze data, identify trends, and formulate recommendations based on data;
• Strong communication skills and ability to effectively interact with various levels of the team and stakeholders;
• Experience with Agile methodologies in product development (e.g., Scrum, Kanban);
• Ability to lead projects and manage cross-functional teams;
• Practical experience in managing all stages of the product life cycle.

Will be a plus:
• Analytical skills: Ability to analyze data, identify trends, and key factors influencing landing page conversion;
• Communication skills: Ability to effectively communicate with various project stakeholders, including developers, designers, marketers, and product managers, for successful implementation of testing initiatives and landing page optimization;
• Organizational abilities: Ability to efficiently plan and organize work, adhere to deadlines, and coordinate actions of different team members to achieve common goals;
• Flexibility and adaptability: Willingness to quickly respond to changes in situation and adapt to new requirements and working conditions;
• Desire for self-development: Willingness to constantly learn and grow in the areas of A/B testing, landing page optimization, and product management.

Our stack:
• Knowledge of analytics and testing tools such as Google Analytics, A/B testing tools, dashboards, conversion optimization tools, Hotjar, and others;
• Knowledge and experience with CRM platforms such as Salesforce, HubSpot, Zoho CRM, etc.;
• Experience using email marketing platforms such as Mailchimp, SendGrid, GetResponse, etc.

Our benefits to you:
• An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
• Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
• Laptop & all necessary equipment for work according to the ecosystem standards;
• Paid vacations, personal events days, days off;
• Paid sick leave;
• Medical insurance;
• Referral program — enjoy cooperation with your colleagues and get the bonus;
• Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
• Free internal English courses;
• Sport Benefit;
• Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
• Company events, team buildings.