Product Marketing Manager (B2B Partnerships) in MacPaw

MacPaw is writing its next chapter, and you can be a part of it. We’re shaking up the app distribution landscape with our alternative, crafted marketplace that transforms how people interact with software and computers.

As a Product Marketing Manager, you’ll play a pivotal role in building a brand trusted by businesses and developers. You’ll nurture existing partnerships, build new connections, and position MacPaw as the go-to destination for app distribution.

This role is all about strategy and planning. No need to get bogged down in execution — that’s for other managers and teams. You’ll have the freedom to run with your ideas backed by the needed resources.

We are looking for a Product Marketing Manager with a proven track record in B2B, a strategic vision, and the boldness to lead the way in an exciting challenge.

In this role, you will:

• Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
• Based on market research results, craft compelling product positioning and messaging that highlights the product’s unique value proposition and resonates with target customers
• Build comprehensive go-to-market plans, including new product launches and feature updates
• Collaborate with cross-functional teams to execute the plans effectively
• Plan and execute marketing budget

Skills you’ll need to bring:

• A proven track record of at least three years in a product marketing role with marketplace or B2B products
• Extensive background in conducting comprehensive market research and studying user behavior, developing effective positioning and messaging strategies
• Provable experience in launching new products from scratch, creating a comprehensive go-to-market (GTM) strategy
• Upper-Intermediate English

What we offer:

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.
  Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• Hybrid work model
  It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.
  We also reimburse the costs of renting a coworking space in any other city.
  If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health alwayscomes first
  We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.