Product Marketing Manager in I3 Engineering

If you are a Product Marketing Manager who loves to do everything possible to improve the product, influence the development strategy on every part of the product life cycle and be the part of the team that creates the future of automation, then welcome.

i3 Engineering is an innovative product company in the Smart Home and Automation fields. We believe in bringing advanced technologies to everyday life and units that will control all of your smart house devices without you having to worry about it.

We create:

• Smart home wired solutions for DIN Rail type of installations with a possibility to connect wireless devices if required
• Units that allow integration with the majority of products on the market (Google Home, Amazon Echo, Apple Home Kit, etc.)
• Solutions where every device in the house communicates between each other to create the ideal atmosphere
• An ecosystem where any device added to it in the future can be integrated within minutes

Responsibilities:

• Perform market research to understand trends, gaps and growth opportunities
• Collaborate with marketing peers to execute product-specific marketing campaigns and product features launches (SEO, PPC, Email Marketing, Content Marketing, PR, SMM)
• Oversee the creation of all marketing materials to articulate the benefits of our products to the world
• Create product positioning, messaging and target consumers. Define who we target, how we communicate our product and what are the key features and benefits we need to drive
• Conduct ongoing competitive analysis to find out insights on competitors positioning, monetization model, communication, user journey etc
• Participate in the company efforts in go-to-market strategy and planning for product introduction programs and associated service offerings

Requirements:

• 1+ year of experience in marketing and/or product marketing
• Understanding of Go-To-Market strategy: positioning, messaging, targeting, pricing
• Experience with user segmentation, customer development, customer Journey map creation, etc
• Experience in planning, delivering and measuring marketing campaigns
• Experience in validating product hypothesis
• Understanding of marketing metrics
• Intermediate (or higher) level of English

We offer:

• Interesting and challenging work in dynamically developing company
• Modern and comfortable office facility
• Paid sick leave and vacation
• Flexible schedule
• Social package and benefits
• Training and learning programs