Product Marketing Manager in Boosta

August 23, 2024

Product Marketing Manager

remotely

Hello !

We, < b> Boosta is an international IT company with a portfolio of many successful products, performance marketing projects and its own Burner investment fund.

Boosta was founded in 2014 and since then the number of boosters has grown to 600+. We are actively developing and creating cool career opportunities for our specialists!

We are looking for a talented and motivated Product Marketing Manager for our partner company SEOgene !< /p>

The company creates and promotes its own web products and mobile applications in the fields of fintech, health&fitness, mental health and productivity. We adore speed in all its manifestations, so being prompt in all processes is our huge advantage.

The main purpose of the Product Marketing Manager role in our vision is to create and optimize web funnels to attract new users to the product and increase conversion to purchase.

The web funnel includes onboarding quizzes tailored to the specific needs and pain points of users, sales page, checkout, pricing strategy, upsell offers.

Tasks you will deal with:

• Generation of ideas and hypotheses for testing on existing web funnels with the goal of optimizing conversions.
• Creation of new web funnels - from an idea to a detailed task for a designer, to development, analysis and optimization of indicators.
• Continuous analysis of web funnels and competitors' products with the aim of finding new growth points.
• Constant analysis of the market to find new trends, new angles of product sales for existing and new target audiences.
• Creating, testing and improving the main value proposition in web funnels, thanks to a deep understanding of the needs and pain points of the target audience and competitor analysis.
• Writing quality marketing messages to highlight product benefits and address potential users' fears.
• Analysis of conversion drivers on the funnel and the effectiveness of the chosen pricing strategy (duration and prices of subscriptions, as well as payment methods).
• Continuous tracking and management of key product metrics.
• Effective interaction with all process participants - marketing (user acquisition and designer), development, design, content, product manager.
• Development of a model of monetization of apsels.
• Analysis of the impact of email marketing on the conversion of users to payment, generation of ideas and hypotheses to improve existing conversions.

You are our ideal candidate if:

• You have 1 year of work experience as a product marketing manager or in a similar position.
• You have previous experience with web funnels.
• "For you" with user acquisition metrics (CPM, CPC, CTR, CPA, ROI) and product metrics (LTV, retention rate, churn rate, rebill rate, refund, etc.).
• Experience in creating, testing and analyzing pricing strategies will be a plus.
• You understand how to analyze competitors' products and/or marketing.
• The level of the English language is at the Upper-Intermediate level, etcand above.
• You have experience with analytical tools such as Amplitude/Google Analytics, Tableau/Looker/Power BI (data analysis, conclusions, hypotheses) or similar.
• You are confident in MS Excel (VLOOKUP, Pivot Table, etc.).
• You have experience working with Jira.

What are the stages of selection?

• 1st stage: communication with a recruiter.
• 2nd stage: interview.
• 3rd stage: test task.
• 4th stage: collection of recommendations.
• 5th stage: job offer!

Trial period for this position is 3 months. This will give us time to take a closer look at each other and work together.

If you are ready to accept this exciting challenge and grow with us - send your resume!