Product Marketing Manager in Devart

Product Marketing Manager віддалено Weare looking for aProduct Marketing Manager towork onour flagship product— TMetric. TMetric isaSaaS product that operates 24/7 and serves clients from all over the world. The service includes aweb application, abrowser extension, across-platform desktop client, and mobile applications. Requirements: —4+years ofexperience asaProduct Marketing Manager; —Upper-Intermediate level ofEnglish orhigher; —Skills inworking with traffic channels (e-mail, SEO, adwords, catalogs, etc); —Social Media promotion skills (FB, Instagram, YouTube, messengers); —Excellent skills insegmentation, competitive analysis, interviews, surveys, focus groups, research; —Good content management skills online and offline; —Proficient ingoal-setting tools (SMART, creative brief, project passport); —Proficiency inplanning tools (GANTT, WBS); —Budgeting, cost control, and optimization; —Advanced Excel/Google Sheets proficiency; —Advanced PowerPoint/Google Slides; —Knowledge ofmarketing automation tools; —Advanced proficiency inadvertising analytics tools; —Knowledge ofbasic UI/UXconcepts. Responsibilities: —Analysis ofmarketing strategies, current and promising development areas; —Analysis and building aprofile ofthe target audience (TA): collecting information from open sources, conducting research, focus groups, etc.; —Planning and participation inlaunches ofnew products and releases; —Building aproduct development map together with the development team; —Presentation ofthe product within the company and for external audiences (negotiations with clients, industry exhibitions, conferences, meetups); —Product Pricing Recommendations Based onAnalysis; —Monitoring, research, and analysis ofproduct reviews from customers; —Development and implementation ofaproduct promotion strategy together with the development, Marketing, PR, Sales, Partnership Teams; —Analysis ofmetrics and growth areas invarious channels (product pages, social media, events); —Development, implementation, and improvement ofplans toattract traffic and its conversion; —Formation, control, and optimization ofmarketing budget expenses; —Management ofthe full cycle ofproduction and placement ofcontent for promotion; —Coordination ofactions and implementation ofprojects with top management and stakeholders; —Forming atask pool for various teams inJira based ondeveloped plans; —Coordination and collaboration with User Acquisition, PR, SMM, SEO, Link Building, Event; —Support ofthe Sales department: presentation ofnew products, development oftools and events that increase sales efficiency; —Providing regular reporting onpromotion effectiveness tostakeholders and team; —Generating weekly operational marketing reports; —Organization and support ofaunified document flow system for working onprojects; —Creating atable ofimprovements within OKR; —Uploading and updating project plans, cases, and presentations inConfluence. Working conditions: —Noovertime; —Flexible working hours; —19working days ofvacation; —15working days ofsick leave; —Medical insurance; —English courses inthe office; —Opportunities for professional development and personal growth (the company covers50% oftuition fees); —Various entertaining activities: corporate parties, team-building events. *Under martial law, some ofthe above-mentioned points may betemporarily limited.