Product Marketing Manager in Cosmonova Broadcast

July 2, 2024

Product Marketing Manager

Kyiv

Cosmonova Broadcast — a company with its own telecommunications infrastructure, data center, software hardware solutions, a package of services and programs of our own development.

Our team of professional managers, R&D specialists and IT developers every day accelerates implementation, optimizes the cost of operation, and shortens the distance between content creators and consumers. Our mission is to be a reliable provider of innovations for TV channels and platforms to impress viewers with top content in the most convenient and modern way

We are looking for a Marketing Product Manager to manage the marketing activities of a video-centric web product dedicated to the 2024 Olympics in Paris. This product is part of the news platform of the Ukrainian TV channel.

The goals of the Marketing Product Manager are to increase traffic and increase user engagement with the help of direct marketing tools. In addition, the specialist faces such tasks as segmentation of the subscriber base, formalization of hypotheses regarding solutions to increase subscriber engagement, and conducting appropriate experimental campaigns.

This role involves working closely with the sports TV channel platform editorial, product development teams and analysts.

Responsibilities:

1. Planning and execution

• Implementation of marketing strategy to increase traffic to the Olympics 2024 web project and increasing user engagement through targeted push campaigns.
• Defining key performance indicators (KPIs) and setting measurable goals for traffic growth and user engagement.
• Analysis of market trends and competitor activity to improve marketing strategies.

2. User Engagement and Push Campaigns

• Develop and implement user segmentation strategies to personalize marketing efforts.

• Close collaboration with data analysts to gather insights and refine segmentation criteria.

• Manage the development of campaign delivery mechanisms and ensure best practices are documented.

• Development and execution of targeted push campaigns.

• Content creation for various marketing channels, including social media and push campaigns.

• Monitoring campaign performance and optimization based on data.

3. Performance Tracking and Reporting

• Monitoring and analyzing the effectiveness of marketing activities.

• Track key metrics such as user acquisition and retention.

• Reporting on campaign performance.

Required skills:

• Higher education in the field of marketing
• 3+ years of experience in product marketing , preferably in the tech or streaming industry.
• Knowledge of marketing automation tools, CRM software and analytics platforms.
• Ability to analyze market data and turn it into actionable insights.
• Excellent written and oral communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Skills in developing marketing strategies and campaigns.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams.

Will be a plus:

• Experience in the video streaming or entertainment industry.
• Knowledge of digital marketing techniques including SEO, SEM, social media, content marketing, direct marketing, mobile and TV applications.
• Experience in putting the customer at the center of all marketing efforts.
• Experience using data and analytics to drive marketing decisions and measure success.

We offer:

• Work in a great, cohesive and professional team with a positive working atmosphere.
• The opportunity to participate in interesting company projects that contribute to your professional and career growth. We support it and create all the necessary conditions.
• Modern office in the city center (Khreshchatyk) with the possibility of a hybrid work format.
• Flexible working hours: from 8:00 to 11:00 to 17:00 to 20:00 (8 working hours).
• Official employment from the first working day according to the Labor Code of Ukraine or cooperation under the HIG contract.
• Paid holidays (24 days) and sick leave.
• Adaptation period of 2 months.
• Opportunity for training and development in a company that values ​​and supports its employees.
• Competitive salary level.

We are waiting for you! Submit your resume with your desired salary.