Product Marketing Manager in I3 Engineering

If you are a Product Marketing Manager who loves to do everything possible to improve the product, influence the development strategy on every part of the product life cycle and be the part of the team that creates the future of automation, then welcome.i3 Engineering is an innovative product company in the Smart Home and Automation fields. We believe in bringing advanced technologies to everyday life and units that will control all of your smart house devices without you having to worry about it.We create:Smart home wired solutions for DIN Rail type of installations with a possibility to connect wireless devices if requiredUnits that allow integration with the majority of products on the market (Google Home, Amazon Echo, Apple Home Kit, etc.)Solutions where every device in the house communicates between each other to create the ideal atmosphereAn ecosystem where any device added to it in the future can be integrated within minutesResponsibilities:Perform market research to understand trends, gaps and growth opportunitiesCollaborate with marketing peers to execute product-specific marketing campaigns and product features launches (SEO, PPC, Email Marketing, Content Marketing, PR, SMM)Oversee the creation of all marketing materials to articulate the benefits of our products to the worldCreate product positioning, messaging and target consumers. Define who we target, how we communicate our product and what are the key features and benefits we need to driveConduct ongoing competitive analysis to find out insights on competitors positioning, monetization model, communication, user journey etcParticipate in the company efforts in go-to-market strategy and planning for product introduction programs and associated service offeringsRequirements:1+ year of experience in marketing and/or product marketingUnderstanding of Go-To-Market strategy: positioning, messaging, targeting, pricingExperience with user segmentation, customer development, customer Journey map creation, etcExperience in planning, delivering and measuring marketing campaignsExperience in validating product hypothesisUnderstanding of marketing metricsIntermediate (or higher) level of EnglishWe offer:Interesting and challenging work in dynamically developing companyModern and comfortable office facilityPaid sick leave and vacationFlexible scheduleSocial package and benefitsTraining and learning programs