Product Marketing Manager in Trueplay

Trueplay provides branded loyalty programs for the iGaming industry. We focus on creating a firm foundation for businesses to engage with their clients in innovative and effective ways.

Trueplay is dedicated to helping iGaming brands excel in customer engagement and build lasting relationships with their players. We create a unified, branded ecosystem that transforms their platforms into captivating gaming experiences. Leveraging innovative digital solutions, we aim to transcend traditional iGaming experiences and guide our partners toward lasting success.

Our vision centers on fostering player loyalty. We accomplish this by nurturing trust, delivering exceptional customer service, and crafting personalized, rewarding experiences within our comprehensive loyalty program. We empower iGaming brands to form deep connections with their players, turning their platforms into a unified, exciting game, and securing a competitive edge in the industry.

We are seeking a dynamic and results-driven Product Marketing Manager for our new mobile SDK product to join our growing team. As the Product Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive product adoption, increase market share, and drive revenue growth. You will collaborate closely with the Product and Engineering teams to understand customer needs, develop compelling messaging and positioning, and drive go-to-market strategies.

It is important for us that you have:

• Product marketing experience in a B2B SaaS company (3+ years) focused on building and executing GTM strategy
• Experience activating all types of B2B marketing strategies, tools, and channels
• Expertise in building marketing plans that are optimized for growing SaaS business
• Experience in marketing planning and budgeting, tracking campaign performance, and optimizing for success
• Exceptional research and writing skills, with the ability to understand and clearly communicate on complex subject matters
• Experience working with engineering teams and being comfortable with technical products
• Ability to work independently with minimal guidance
• Excellent copywriting skills and an eye for visual flair
• English level: Upper-intermediate+

Would be a huge advantage:

• Experience with SaaS products targeting mobile app publishers
• Experience with mobile app development, SDKs, or loyalty programs is a plus
• Web3/blockchain-related experience

You will be responsible for:

• Conducting market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
• Developing and owning GTM plans, driving product strategy, and shaping the product roadmap
• Developing marketing strategies and campaigns to help the team achieve adoption and revenue targets
• Defining and communicating the value proposition, messaging, and positioning of our mobile SDK to mobile app publishers/developers
• Collaborating with the Product team on product launch plans and other go-to-market projects that lead to feature adoption or new customer interest
• Leading marketing experimentation to continuously improve the effectiveness of our marketing efforts
• Working alongside management, product, and customer-facing teams to spot and act on new growth opportunities
• Developing pricing strategies and packaging options for our mobile SDK, considering market dynamics and customer segmentation
• Tracking and analyzing key performance metrics, including product adoption, customer satisfaction, and revenue impact, to optimize marketing efforts

We offer:

— Comfortable office in Warsaw, Poland/Kyiv, Ukraine/remote

— Relocation package

— 8 working hours starting between 9 and 10 a.m. CET

— 20 working days of paid vacation

— 14 working days of paid sick leave

— Training and development: the experience and assistance of our employees, assistance in professional adaptation throughout the probationary period

— Corporate events and entertainment

— Competitive compensation