Product marketing manager in Englishdom

Hello! Contact the Englishdom team We are an online English school where everyone can learn at their own pace and not be afraid to make a mistake and get support and feel progress without pressure.

We have been running online education since 2010. And we continue to develop a platform that adapts to the student. 

Now we are opening a new project - this is group online classes in English and we are looking for a Product marketing manager to join the team, who will be able to build a marketing system for the launch from scratch, test hypotheses and bring the product to scale.

Main tasks:

• Develop product positioning and a clear UTP;
• Build go-to-market plan for the first flows: from demand to retention;
• Build or adapt marketing flows: landing pages, email/CRM, remarketing, warm-up with content, upselling to other business segments;
• Test different product models;
• Launch and optimize campaigns in Meta, Google;
• Create creatives with the production team (video, rails, banners, scripts);
• Plan campaigns in other marketing channels;
• Plan the start of streams: number of groups, price, places, deadlines, occupancy;
• Ensure timely product launch and updates based on data.

Who we are looking for:

• You have experience in launching new B2C products, courses, educational programs or marketing funnels;
• You understand Meta/TikTok/Google;
• You know how to build and test hypotheses, work with data, draw conclusions;
• You analyze user behavior at each stage;
• You have project education: coordination of several teams and owners processes.

What do we offer?

• Completely remote format of work on a schedule from Monday to Friday from 9-18/10-19;
• Paid vacation and sick leave;
• Minus one working hour on Fridays;
• Off on holidays and public holidays holidays;
• Opportunity to influence the product and grow together with the company;
• 50%discount for learning English for employees;
• Free speaking clubs;
• 80% coverage of the cost of professional training (courses, webinars, meetups);
• Strong, driven team that is oriented for the result.

Do you want to be part of Englishdom? Send your resume and we will contact you!