Product Marketing Manager in Zeeks

Zeeks is an international IT company with Ukrainian roots, known for its highly effective affiliate marketing services in complex, highly competitive niches. Over 13 years, we have built a business that has strong expertise, resources and a stable place in the global market.

Today we are moving to a new stage - building a portfolio of our own products in the iGaming niche, targeting Tier-1 markets with high quality standards.

We create technological, analytical and infrastructure solutions for iGaming market, similar to how Booking creates a product for the hospitality sector.

We are currently looking for a creative, strategically strong and data-driven Product Marketing Manager to strengthen our presence in the competitive world of iGaming and affiliate marketing.

In this role you will be responsible for the formation and implementation of a comprehensive marketing strategy that will contribute to user acquisition, trust building, traffic growth and long-term brand value for our iGaming affiliate platform.

Your tasks will be:

• Developing and implementing go-to-market strategies for new products and features.
• Conducting market research, analyzing competitors, users and trends.
• Forming a value proposition for users, positioning the product on the market, developing key messages.
• Planning and launching multi-channel marketing campaigns (digital, social networks, partnerships, PR, etc.).
• Work in tandem with product, marketing, content, design teams to ensure consistency of communications and holistic promotion across all channels.
• Development of user engagement strategy (loyalty programs; content that builds trust; community development).
• Promote brands in the partner and B2B ecosystem through networking, participation in industry events and cooperation with the media.
• Measuring the effectiveness of marketing activities (KPI, retention, adoption, engagement).

To achieve results, you will need:

• From 3 years of experience in Product Marketing.
• Proven experience in developing and implementing GTM strategies.
• Experience in working with conversion funnels.
• Skills in user research and working with customer insights.
• Practical experience in working with the value proposition of a product (Value Proposition).
• Developed analytical skills for setting tasks and monitoring key metrics.
• Deep understanding of the specifics of the iGaming market will be a plus.
• English language proficiency at a level not lower than B2 (oral and written).
• Strong project management and teamwork skills.

What we offerspecifically for this role:

• Influence on key marketing strategies and business decisions of the company.
• Access to all necessary resources to achieve goals, as well as autonomy in decision-making.
• Possibility of growth to Head of marketing.
• Cooperation with top iGaming brands from all over the world (80+ geos).
• Flexible schedule, remote or hybrid with a visit to the company's office in Kyiv.
• Financial compensation fixed in a currency with the possibility of revision based on the results of the services provided.
• Possibility of booking with current military registration documents.
• 18 working days of paid breaks, as well as an additional 5 days-off and Birthday-off, 5 sick leaves (without certificates and sick leave).
• Annual budget for education and professional development.
• Annual well-being deposit, which provides compensation for: medical services, sports, veterinary medicine, foreign language studies, non-specialized studies and hobbies, childcare services (nanny/child care kindergarten).