Product marketing manager in UKRSIBBANK BNP Paribas Group

ABOUT US

UKRSIBBANK BNP Paribas Group is one of the largest universal banks of Ukraine. We combine experience and creativity in our team, creating an open and inclusive environment for the development of each employee.

Our values are dedication, innovation and openness, which help us achieve success in the banking industry and make a positive impact on society.

We thank you to our defenders who faithfully defend the freedom and independence of Ukraine, and we create a favorable environment for working in the bank.

Since 2020, UKRSIBBANK BNP Paribas Group has been certified as the best employer in Ukraine and Europe — Top Employer. This is the only bank in Ukraine that has the international certification of the Top Employers Institute.

We are looking for a temporary (maternity) position Chief specialist of the Center for managing product and service solutions for client segments Marketing Department.

Future tasks:

1. Market and customer analysis

Conducting market research of financial products, competitive environment and customer needs.

Segmentation of the customer base, identification of insights and trends for different customer groups.

2. Formation of the value proposition of products

Development of a unique value proposition for banking products.

Definition of competitive advantages and key benefits for target segments.

3. Product Lifecycle Management

Participation in the creation and launch of new products (from idea to release).

Optimization of existing products based on feedback and business results.

4. Marketing strategy and communications

Development and implementation of marketing plans for product promotion.

Organization of advertising and digital campaigns in all communication channels (online, mobile applications, email, push, social networks, branches).

5. Financial efficiency and analytics

Formation of business cases and profitability forecasts of new products.

Control and analysis of key KPIs (attraction, retention, profitability, ROI).

6. Coordination with cross-functional teams

Interaction with IT, analytics, risk, legal and sales divisions.

Ensuring consistency of marketing initiatives with bank and group strategy.

7. Customer Experience Management (CJM)

Identifying pain points and implementing solutions to improve the customer experience.

This job is created for you if you have:

• full higher education in economics (specialist, master);
• work experiencein the specified or related field of activity - at least 3 years;
• experience in creating concepts, including in ppt format. 
• can analyze information and draw conclusions, provide justification, clearly and concisely express proposals;
• know banking products / tariffs for individuals;
• communication skills: proactivity, responsibility, negotiation, teamwork;
• knowledge of the English language at the Pre-Intermediate level.

In addition to a team of like-minded people and interesting work, you will get:

Stability:

• employment in compliance with the current legislation of Ukraine
• timely payment of wages
• health and life insurance programs
• 25 days of annual leave, additional days off for commemorative events, social holidays in accordance with the legislation of Ukraine
• annual revisions of wages in accordance with personal efficiency and financial indicators of the bank
• establishing a probationary period in accordance with the requirements of current legislation

Developing your talents for the sake of a career:

• training opportunity: Leader School, Design Service, Business Analytics, Data, Digital, Agile and I-Players talent development program and a wide range of micro-trainings (SQL, BI, EQ, etc.)
• opportunity to participate in the internal and international mobility program at BNP Paribas Group
• supporting employees to constantly learn and develop professionally. Every year, our employees draw up an individual development plan together with a manager or mentor and confidently move towards the goal. style="font-weight: 400">
• Work with the occasional opportunity to work remotely (for vacancies with a remote work format)
• the "War&Life balance: how to bring life back to life" program is practical workshops with specialists to support the emotional state
• as part of the "New Ways of Working" program digest with advice from experts on maintaining physical and mental health
• diversity, inclusiveness
• involvement in projects of sustainable development and corporate social responsibility

Do you want to know bmore? Additional information may be provided at the next stages of the vacancy review.