Product Marketing Manager in Sosmonova Broadcast

Cosmonova Broadcast is acompany with its own telecommunications infrastructure, data center, hardware and software solutions, a package of services and programs of our own development.

Our team of professional managers, R & D specialists and IT developers every day accelerates implementation, optimizes the cost of operation , shortens the distance between content creators and consumers. Our mission is to be a reliable provider of innovations for TV channels and platforms to impress viewers with top content in the most convenient and modern way

We are looking forMarketing Product Manager to manage the marketing activities of a video-centric web product dedicated to the 2024 Paris Olympics. This product is part of the news platform of the Ukrainian TV channel.

Goals of the product manager in marketing< /b> are to increase traffic and increase user engagement with the help of direct marketing tools. In addition, the specialist faces such tasks as segmentation of the subscriber base, formalization of hypotheses regarding decisions to increase the engagement of subscribers, and conducting appropriate experimental campaigns.

This role involves working closely with the sports TV channel's platform editorial, product development teams and analysts.

Responsibilities:

1. Planning and execution

• Implementation of a marketing strategy to increase traffic to the Olympics 2024 web project and increase user engagement through targeted push campaigns.
• Definition of key indicators performance (KPI) and setting measurable goals for traffic growth and user engagement.
• Analysis of market trends and competitor activity to improve marketing strategies.

2. Attracting users and push campaigns

• Develop and implement user segmentation strategies to personalize marketing efforts.
• Work closely with data analysts to gather insights and improve segmentation criteria.
• Development management campaign delivery mechanisms and ensuring best practices are documented.
• Development and execution of targeted push campaigns.
• Creation of content for various marketing channels, including social media and push campaigns.
• Monitoring campaign performance and optimization based on data.

3. Performance tracking and reporting

• Monitoring and analyzing the effectiveness of marketing activities.
• Tracking key indicators such as customer acquisitionreach and retention.
• Campaign performance reporting.

Necessary skills:

• Higher education in the field of marketing
• 3+ years of experience in product marketing, preferably in the technology or streaming industry.
• Knowledge of marketing automation tools, CRM software, and analytics platforms.
• Ability to analyze market data and turn it into actionable insights .
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Skills in developing marketing strategies and campaigns.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams.

Will be a plus:

• Experience in the video streaming or entertainment industry.
• Knowledge digital marketing technician, including SEO, SEM, social media, content marketing, direct marketing, mobile and TV applications.
• Experience putting the customer at the center of all marketing efforts.
• Experience using data and analytics to make marketing decisions and measure success.

We offer:

• Working in a great, cohesive and professional team with a positive working atmosphere.
• Opportunity to participate in interesting company projects that contribute to your professional and career growth. We support this and we create all the necessary conditions.
• Modern office in the city center (Khreshchatyk) with the possibility of a hybrid work format.
• Flexible work schedule: from 8:00 a.m. to 11:00 a.m. to 5:00 p.m. —20:00 (8 working hours).
• Official employment from the first working day in accordance with the Labor Code of Ukraine or cooperation under the HIG contract.
• Paid holidays (24 days) and sick leave.< /li>
• 2-month adaptation period.
• Opportunity for training and development in a company that values ​​and supports its employees.
• Competitive salary level.
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  We are waiting for you! Send your resume with the desired salary level.