Product Marketing Manager in Ekran System

Ekran System, Inc. is a leader in Insider Threat Management solutions and was founded in 2013. Since then, we have grown into an international company with headquarters in Boston, offices in Europe and partners around the world. Currently, our product (Ekran System®) has more than 1000 customers in 43 countries. The Ekran system has been highly rated in leading industry reports and is an Amazon Partner and Amazon Qualified Software.  

We are constantly is growing and we are now expanding our marketing team and hiring a Product Marketing Manager to our fantastic team.  

On the way to implement the marketing strategy, we get the support of the CEO and the product team, which allows us to test different approaches and expand our capabilities. We have about 100 partners worldwide, which guarantees an additional source of communication with various markets.  

Responsibilities:

• Being an evangelist strategy and product functionality. Understand and simplify product functionality in real-world value-based messaging.   

• Conduct in-depth analysis to understand Ekran System strategic initiatives, product direction, marketing campaigns and competitive differentiation strategies.   

• Create and implement communication plans and marketing campaigns for new product launches and improvements.  

• Develop positioning, messaging and content that articulate the value proposition for Ekran System capabilities, clearly articulating our differentiation in the market.  

• Act as Content Owner by regularly creating, updating and editing marketing materials and content (both digital and print) for assigned product lines using a detailed inventory and audit process

• Support cross-functional release initiatives by driving Ekran Sys exit strategytem to market to improve the platform.  

• Educate internal teams as well as partners so they can confidently communicate Ekran System's value and competitive differentiation.  

• Monitor, monitor and evaluate the effectiveness and performance of marketing activities and campaigns.  

• Analyze data/trends and stay abreast of industry news, market research reports and competitor announcements to provide timely information and recommendations to senior management.  

• Develop close collaboration with team members/colleagues, sharing creative and innovative approaches to support all aspects of marketing including brand management/awareness, event marketing, direct marketing, email, web, social media, etc.  

Requirements:

• From 2 years of experience in the field of B2B product marketing

• Strategic thinking and good analytical skills. Tactical, hands-on experience with all parts of the inbound marketing process.  

• Practical experience in content management and content creation

• Experience managing complex projects, meeting deadlines, and executing multiple projects simultaneously with high attention to detail

• Excellent level of written and spoken English (Upper-Intermediate+)

• Result orientation, positive "can do" attitude and "will do".  

• Strong communication and storytelling skills

• Excellent writing and presentation skills

High level of independence and proactivity

Benefits: 

• Online interviews 

• Flexible schedule and remote work

• Working in the advanced field of IT  

• Professional team with extensive experience  

• Professional growth

• Paid vacation and sick leave

• Medical insurance or sports compensation

• Equipment provided (laptop, accessories) 

If you are interested in this position, please send us your detailed CV.