Product marketer in KIT Group

KIT Group is one of the most popular networks of currency exchange offices in Ukraine and Europe. We are one of the largest operators of financial services on the Ukrainian market. We work in Ukraine and abroad, with more than 90 currency exchange offices open. KIT Group helps thousands of customers make transfers, exchange currencies, issue cash/receive non-cash transfers every day. We work with any currencies in the world and provide the highest level of service

We invite you to cooperate Product marketer
Hours: Mon-Fri, 9:00-18:00"/>

The main purpose of the position

Marketing management of currency exchangeattraction of new customers, development of brand and effectiveness of marketing channels.

 Main tasks and area of responsibility

• Implementation of marketing strategy (performance, content, CRM, SMM).
• Optimization of advertising campaigns to reduce CPA and increase LTV.
• Control, distribution and effective use of the marketing budget.
• Analysis of channel effectiveness, reporting, optimization of funnels.
• Management of the marketing team (performance, SMM, content, CRM, analytics).
• Cooperation with product and operational teams to improve marketing indicators.
• Development of partner programs and external collaborations.

Requirements for the candidate:

• 3-5 years in marketing in the positions of Marketing Lead / Head of Marketing / Senior Performance Manager.

Professional knowledge and skills:

• Deep understanding of performance marketing (Google Ads, Facebook Ads, TikTok, UAC).
• Experience in retention marketing (CRM, email, push, referral programs).
• Brand development and content strategy, SMM management.
• Strong analytical skills: LTV, CAC, Retention, Churn Rate, ROAS.
• Experience in managing a team and interacting with contractors.
• Ability to work with strategic planning and advertising budgets.
• Understanding the market of currency exchange, payment solutions, fintech products will be an advantage.

Personal qualities

• Initiative, leadership and managerial qualities.
• Analytical thinking, responsibility for the result.
• Proactivity, ability to take initiative solutions.

Interested to learn more?
We are waiting for you now)
Respond to the vacancy and we will definitely contact you,
or, for faster communication:
telegram@REC9551
+380504059551 Natalia