Product manager in JGL d.d.

Direct message from the member who posted the job with JGL d.d. Svitlana Savitska (Adam) Svitlana Savitska (Adam) HR & Administration manager Job description: Management and development of assigned brands in accordance with the strategic plan and business needs of the organization. Basic requirements: 1. Education: higher medical/pharmaceutical degree, the presence of education in the field of marketing and management will be considered as an additional advantage2. Experience: At least 2 years of successful brand/product management in the OTS segment, with mandatory previous experience as a medical representative Key professional competencies and skills Development of a marketing plan ( including marketing P&L), coordination of its implementation and making changes as necessary Brand fundamentals (identification of consumer needs and market trends for forming/correcting brand strategy and tactics) Brand positioning (Brand positioning) Brand health management (Brand Health management — using knowledge about the drivers of brand health, the latest trends and research results for planning, determining priorities and building effective marketing models)Targeting and segmentation of customersUnderstanding consumers and influencers (marketing research, identifying insights, stereotypes, etc., forecasting changes in needs and opportunities)PricingForecasting demandDevelopment and promotion of brand products in the professional community (general understanding of principles and basic tools, strong expertise in cooperation with COL, preparation of guidelines for the work of medical representatives) Promotion of the brand among direct consumers (identification of the most effective and relevant CA promotion channels and creatives, evaluation of effectiveness) , basic knowledge in the field of media planning (TV, Internet) Brand development in pharmaceutical channels (in cooperation with the sales team) Providing medical representatives with marketing tools for brand promotion Management of cross-functional projects Show more Show less Position level Senior secondary level Type of employment Full time Job duties Product management and Marketing Industries Pharmaceutical productbrevity