Product Manager in Cincinnati Fan

Job DescriptionJOB SUMMARYThis position’s primary purpose is to ensure our products meet customer needs. This includes planning, organize, and control assigned product lines from conceptual stages through the entire product life cycle, with ownership in terms of products’ growth and profitability. The incumbent aims to optimize profit while managing marketing, financial, and corporate growth objectives for all applicable markets and all sales channels. Key areas of responsibility include product development, rationalization, enhancement, commercial support, engineering/manufacturing guidance, and positioning. Success in this role requires extensive technical knowledge of assigned product lines, as well as a comprehensive understanding of market conditions and customer needs and competitive landscape.Essential Duties And ResponsibilitiesParticipate in overall product strategy and product development initiatives and associated roadmapsParticipate in new product development phase-gate processCreate go-to-market tactics, define targets and determine sales and marketing plansDefine value selling proposition and differentiators to increase BODCreate strategic messaging to articulate and deploy the value propositionDisseminate information on products and product strategies to all functional areas of the business unit, providing technical product training as requiredProvide analytical support to commercial team to help refine sales strategiesIdentify new markets and markets sizes through analysis of marketing research for existing, new, and emerging productsInfluence and collaborate with R&D, sales, engineering, marketing, manufacturing, and operations to develop product definitions responsive to customer needs and marketing opportunitiesDefine and document customer requirements for new products, as well as desired changes/enhancements for existing productsContinually review current product portfolio’s ability to meet customer needsDevelop product cost profile and lead cost reduction efforts to maximize marginsEstablish and manage pricing and promotional strategies based on marketing research and competitive analysis; implement these strategies in conjunction with Sales and Marketing to establish and maintain market positionDevelop competitive analysis materials to compare product segment with key competitorsDevelop and maintain external data sources, industry sources, associations, end users, customers, reps, analysts, consultants, trade organizations, and other relevant market intelligence sourcesKnowledge, Skills, And AbilityBachelor’s Degree in EngineeringMaster’s Degree preferredFive plus years of relevant experienceBroad product and market knowledgeStrategic decision making skillsTechnical aptitude and strong technical knowledge of air control and movement products including fans, dampers, louvers and ventilating exhaust systemsStrong presentation skillsExperience with pricing, forecasting, finance and distribution modelsFormal exposure to process improvement methodologyStrong knowledge of functions relevant to product management including sales, market segment analysis, purchasing, product engineering, production, cost analysis, quality, and customer serviceStrong skills in Microsoft Excel, Word and PowerPointWillingness to travel domestically and internationally about 25 percent of the timeCompany DescriptionFounded in 1956, Cincinnati Fan's mission is to provide quality products at competitive prices, backed by dependable service.Founded in 1956, Cincinnati Fan's mission is to provide quality products at competitive prices, backed by dependable service. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Управление продуктом и Маркетинг Отрасли Производство машинного оборудования