Product Manager (B2C e-com) in FRESH BLACK

Product Manager (B2C e-com) Fresh Black is a technological and open coffee production with its own roastery, barista school and quality control laboratory. For more than 13 years, we have been helping restaurants, coffee shops, hotels and other businesses to treat their customers to really cool freshly roasted coffee. Soon we will start delivery in Europe for Ukrainians who miss high-quality coffee, and Europeans who want to discover new tastes. Our product is wild but cool specialty coffee, which we independently find from farmers all over the world, deliver to Ukraine and reveal it to the full. The ideal candidate must be proactive in his work, have the ability to highlight the most important needs of users, work effectively in a team and be able to manage a team in conditions of an intense pace of work and limited resources to achieve the set goals. What will be your main tasks: Be responsible for the P&L B2C e-commerce business of the company and ensure its effective operational activities. Development and implementation of product strategy by drawing the needs of users, competitive environment and strategic goals of the company. Formation of goals and key results within the framework of the OKR process to ensure the growth of the company's B2C e-commerce business. Development of a strategic and tactical product roadmap by drawing the strategic goals of the company and customer needs. Determination and tracking of key metrics to evaluate the effectiveness of product strategies and measure the results of implemented initiatives and experiments. Cooperation with key company teams, including marketing, finance, production, sales and engineering (outsource), to determine the requirements for digital and non-digital company products and develop strategies for their market entry. Development and support of a deep understanding of customer needs, their problems in order to effectively influence the development of the company's digital and non-digital products. Using insights about customers and the market situation to influence the company's development strategy. Constant monitoring and analysis of the market and the competitive environment to identify new trends and customer needs. Coordination of the work of the Performance Marketing specialist and the Site Operations manager. As necessary, to join today: 1+ year of experience as a Product Manager, with a focus on the development of B2C e-commerce direction. Proven success in ensuring business growth through the use of various traffic sources to attract new users, optimizing the user experience, and influencing retention indicators of existing users. High analytical skills and experience using data from Google Suite (Analytics, Ads, Search Console, etc) to make decisions about the product and optimize its performance. Understanding of Performance Marketing tools (Facebook Ads, Google Ads). Experience in conducting user research and usability testing. Understanding of SEO optimization principles. Excellent communication skills and presentation skills, the ability to clearly express complex concepts to both technical and non-technical stakeholders. Experience working in cross-functional teams, includingmarketing and engineering. English language level B1+. It will be an additional plus: Experience in working with Performance Marketing tools (Facebook Ads, Google Ads). Experience in SEO site optimization. Experience in B2B e-commerce business development. What do we offer? office, hybrid) Office at Art-zavod "Platforma" (Lisova st.), Kyiv Opportunity for career growth Social guarantees according to the Ukrainian Labor Code The company has a review of the PPE and bonuses for work well done Opportunity to travel to coffee festivals in Europe Work in a cool team Many projects and a lot of coffee.