Product development manager in AVA TEK, OOO

AVA TECH is a leading manufacturer and developer of LED equipment. The main direction: production of lamps, unique design development and creation of lighting projects.

Due to business expansion, we are looking for a candidate for the position < b style="font-weight: bolder">ProductMarketing Manager to our company.

Features:

• Development and implementation of marketing strategies for new and existing products.
• Conducting market research and competitive analysis.
• Create marketing materials such as websites, brochures and presentations.
• Launch and manage marketing campaigns.
• Track and analyze the results of marketing campaigns.
• Collaboration with development, sales and product teams to ensure successful product launch.
• Positioning and promoting products in the market.
• Communicating with potential and existing customers about our products.
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• Creating and maintaining a positive product image.

Required competencies:

• Strategic thinking, knowledge/skills of the key principles of forming marketing strategies.
• Setting goals for all advertising and marketing activities according to the SMART system and evaluating effectiveness according to the ROI system.
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• Knowledge and experience in the application of key category management tools (4Rs, assortment strategy, action plans, pricing, competitive analysis, SWOT-, ABC-XYZ analysis, segmentation).
• Skills in development and implementation of product promotion campaigns, including media planning, mechanics development, execution control, cut-off of intermediate results.
• Knowledge and practical use of key trade marketing/sales promotion tools (promotions, POS materials, etc.).
• Principles of promotion on the Internet and social networks.
• Project management skills.
• Knowledge and skills of launching a new product within its segment. Proficiency in the English language at a level no lower thanUpper-Intermediate.
• Presentation skills. Ability to prepare and conduct a training workshop, including in English.
• Proactivity, result orientation, ability to reach agreements in a win-win format.

Conditions:

• Interesting and ambitious tasks.< /li>
• Opportunities for professional and career growth.
• Comfortable office 15 minutes from Shulyavka metro station
• Hybrid schedule possible