Product Analyst (Marketing) in Headway

Product Analyst (Marketing) Kyiv Headway is an EdTech startup that creates microlearning products. It is included in the list of the most influential companies in the world that are transforming the digital training of young specialists—GSV 150. Also, the company among the 50 top startups in Europe has the highest potential to become a "unicorn" within two years, according to market research from GPBullhound. In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories — "200-800 specialists" and "Leaders in the umistakh" (Kyiv). The company was established in 2019. In 5 years, it grew from 3 to more than 250 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 90+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. No. 1 in the world in downloads of unishi book samaras. It includes dozens of top-selling educational applications in the USA on the App Store and Google Play. Headway has been downloaded by over 35M users worldwide. Apple launches App Store drowning app in 170+ countries. In 2023, the application became the App of the Day in the USA five times in a row and received the Editor's Choice award from the App Store. Headway is Ukrainians who work hard and launch initiatives to help their country. More details here. The core of our achievements and the main value is the team. We believe in people, we share common values, the brave always have happiness. Together with Marketing Analytics Team Lead Tatiana, we are looking for a proactive Product Marketing Analyst to join the Marketing Infrastructure Team, who will help develop the Web direction of Headway's flagship application. Why it's interesting: An opportunity to become part of the Ukrainian EdTech team of a company that creates socially important products for the foreign market. The ability to use modern tools and independently decide which methods are the most expedient to apply. Your decisions and ideas will actively influence the business result of the product. An opportunity to join a community of specialists to develop and learn together. You will quickly receive feedback on your ideas and solutions. What to do: A/B testing. Formulate, evaluate and test hypotheses for product improvement. Web Funnel & Product. Develop the product, improve the conversion of sales funnels based on metrics and data analysis. Payment analytics. Analyze payment throughput and optimize payment processes. Market analytics. Research market trends and competitors. Reporting. Develop and implement VI solutions for various stakeholders. We are looking for you if: You have more than 2 years of experience in the field of product analytics. You know statistical methods and you know how to work with hypotheses. You can confidently use SQL, BI tools (Tableau/Power BI), Excel/Google Sheets, Python/R. You understand the main marketing and product metrics. You know how to plan and distribute tasks in order to achieve the set goals. You can work both in a team and independently. You share our values ​​( SELECT ) Will be a plus: Experience with AppsFlyer, Amplitude, Firebase, GA4, SimilarWeb. Experience with web, payment analytics. What we offer: Professional tand personal growth Access to the corporate knowledge base and professional community from the first day of cooperation. Personal development plan. Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees. Lectures on psychology, culture, literature, history, info-hygiene, in order to comprehensively develop together. Your health is important to us Medical insurance Corporate doctor tamasage office. Hybrid mode of operation with the possibility of visiting the office You decide independently whether to work remotely, from the office, or to combine these options. Our Kyiv office is open 24/7 in compliance with all health and safety measures. We also clean offices in Warsaw, Nicosia and London. Corporate vacations Twice a year, we all go on weekly paid vacations to rest and recharge. Interested? Then send your resume! Together - I thought!