Product Analyst (Marketing) in Headway

Headway is an EdTech startup that creates microlearning products. It is included in the list of the most influential companies in the world that transform digital training and the training of specialists - GSV 150. It is also a company in the list of 50 top startups in Europe with the highest potential to become a "unicorn" within two years, according to market research by GPBullhound. In the ranking of the best IT employers 2023 by DOU, Headway is in the top five categories — "200-800 specialists" and "Local leaders" (Kyiv). The company was created in 2019. In 5 years, it grew from 3 to more than 250 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 90+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. No. 1 in the world in terms of book downloads. It is one of the dozens of top-selling educational applications in the USA on the App Store and Google Play. Headway has been downloaded by more than 35M users worldwide. Apple launches the App Store app in 170+ countries. In 2023, the application became the App of the Day in the USA Five times in a row, it received the Editor's Choice award from the App Store. Headway is Ukrainians who work hard and launch initiatives to help their country. More details here. The core of our achievements and core value is the team. We believe in people, common values, that the brave always have happiness. Together with Marketing Analytics Team Lead Tatyana, we are looking for a proactive, goal-oriented Product Marketing Analyst to join the Marketing Infrastructure Team, who will help develop the Web direction of the Headway flagship application. Why is it interesting: An opportunity to be part of the team of the Ukrainian EdTech company that creates socially important products for the foreign market. The opportunity to use modern tools and independently decide which methods are most appropriate to apply. Your decisions and ideas will actively influence the business result of the product. An opportunity to join a community of specialists to develop and learn together. You will quickly receive feedback on of your ideas and solutions. What you need to do: A/B testing. Formulate, evaluate and test hypotheses for product improvement. Web Funnel & Product. Develop the product, improve the conversion of sales funnels based on metrics and data analysis. Payment analytics. Analyze payment throughput and optimize payment processes. Market analytics. Research market trends of competitors. Reporting. Develop and implement BI solutions for various stakeholders. We are looking for you if: You have more than 2 years of experience in the field of product analytics. You know statistical methods and can work with hypotheses. You are confident in using SQL, BI tools (Tableau/Power BI), Excel/Google Sheets, Python/ R. You understand the main marketing and product metrics. You know how to plan and allocate tasks to achieve your goals. You know how to work both in a team and independently. You share our values ​​(SELECT) It will be a plus: Experience with AppsFlyer, Amplitude, Firebase, GA4, SimilarWeb. Experience with web, payment analytics. What we offer: Professional and personal growth. Access to the corporate knowledge base and professional community from the first day of cooperation. Personal development plan. Compensation for learning Englishyou, training at external trainings, seminars and courses, as well as Business and Management School for employees. Lectures on psychology, culture, literature, history, info-hygiene, in order to comprehensively develop together. Your health is important to us. officeYou decide independently whether to work remotely, in the office, or to combine these options. Our Kyiv office is open 24/7 in compliance with all health and safety measures. We also clean offices in Warsaw, Nicosia and London. Corporate vacations Twice a year we all go on a one-week paid vacation together to rest and recharge. Interested? Then send your resume! Together - thought!