Iute bank is a new retail digital bank with foreign capital that combines innovative financial technologies, a client-oriented approach and best international practices. Our goal is to create a modern banking experience that changes the perception of finance.The main purpose of the roleFormation and implementation of a comprehensive PR and communication strategy of the bank, development of a strong brand (external and employer brand), as well as support of marketing initiatives to increase recog
Iute bank is a new retail digital bank with foreign capital that combines innovative financial technologies, a client-oriented approach and best international practices. Our goal is to create a modern banking experience that changes the perception of finance.
The main purpose of the role
Formation and implementation of a comprehensive PR and communication strategy of the bank, development of a strong brand (external and employer brand), as well as support of marketing initiatives to increase recognition and trust in the bank.
Main responsibilities
PR and external communications:
- Development and implementation of the bank's PR strategy
- Building and maintaining relations with the media, opinion leaders, communities
- Preparation of press releases, comments, interviews, public speeches
- Organization of PR campaigns, events
Marketing and brand:
- Website management of the Bank, public pages of Facebook, LinkedIn, etc.
- Control of brand presence in all channels
- Work with contractors regarding branded products (signs, business cards, etc.), operation of the Bank's brand book
- Promotion of the bank as an attractive employer (social networks, events, partnerships)
Requirements for candidate
- Experience in PR/communications from 5 years (preferably in the financial sector, fintech)
- Understanding of marketing, branding and digital communications
- Experience in employer brand development will be an advantage
- Media skills, incl. foreign
- Ability to work with AI, Sanva, Photoshop, etc., create modern presentations
- Fluent command of Ukrainian and conversational Englisha
We offer
- Opportunity to build a new bank brand from scratch
- Work in an international environment
- High level of autonomy and impact on business
- Competitive compensation
- Flexible work format