PPC / User Acquisition specialist in Lalafo - AI powered C2C marketplace

Direct message from the member who posted the job with Lalafo - AI powered C2C marketplace Tatyana Kochereva Tatyana Kochereva Certified Change Management Professional™ @lalafo.pl People&Operations management Lalafo is venture capital funded and has been operating since 2015 in Central Asia, Ukraine, Serbia, and now Poland. Lalafo is a winner of the Noah Startup Competition in Berlin. Lalafo plate can be found on the wall of fame of Ukrainian startups by Lift99 Kyiv Hub. Our product is a marketplace used by a whopping 3.5 million people every month. You can access it on mobile and the web, but most of our users are on Android. We're on the lookout for a skilled PPC / User Acquisition manager. If you are open to new experiences, result-oriented, and continually seek to develop not only hard skills but soft skills as well, then you will feel super comfortable with us! Responsibilities—Campaign Management: deploy, and optimize advertising campaigns to achieve business goals—Plan and model PPC-part of User Acquisition strategy—Create hypotheses, make experiments, and share insights with the team—Create and improve User Acquisition, PPC marketing processes and approaches—Lead the process of creative production—Scale Western markets with efficiencyQualifications — Successful experience in promoting b2c/c2c/e-commerce mobile apps, android first — Strong skills in delivering Meta/TikTok campaigns — Experiments and iteration approach to marketing — Experience with MMP (Adjust/Appsflyer) — Experience to handle 50+k budget for one product—Understanding of campaign efficiency metrics, unit economics—Experience working with global markets (EU is a priority)—English Intermediate +—A data-driven mindset. Show more Show less Position level Senior secondary level Type of employment Full-time Job responsibilities Business Development and Sales Industries Technology, information and the Internet