PPC Trainee in AI club

Basic requirements:

• Deep understanding of Google Ads;
• High level of understanding of Google Analytics, GTM;
• Result orientation: constant optimization, search for new, effective solutions;
• analytical thinking, responsibility, attention to details, desire for development, independence;
• Desire to work and develop in the direction of PRS.

What to do:

• Setting up several Google Ads advertising accounts;
• Starting and optimizing advertising campaigns in Google Ads
• Looking for patterns, analyzing traffic and budgets, conversions from of advertisements, daily analysis of the quality of advertising campaigns;
• Selection of audiences and parsing of keywords, selection of conversion key phrases, compiling a list of minus (STOP) phrases for campaigns;
• Daily quality control and the results of advertising campaigns, ad groups, and directly from the ads themselves;
• Finding solutions and writing a promotion strategy in Google Ads;
• Compiling and coordinating advertising budgets;
• Manual drafting headlines and ad texts;
• Participation in the formation of all types of ads;
• Analysis of promotion and strategies in Google Ads of competitors in the niche;

• Experience of working with "Programmatic" services;
• Knowledge of tools such as Google Tag Manager, Looker Studio, Serpstat, Similar web and others;
• Availability certificates from Google.

Terms and prospects of internship: Duration — 1 month