PPC specialist / Performance Marketer in Orisil-Farm

Who we are and who we are looking for: We are Orisil-Pharm, a pharmaceutical company that is currently actively developing direct online sales (D2C). 

• Building and running full-funnel campaigns (TOF, MOF, BOF) for company products.

• Conversion, dynamic product remarketing.

• Constant A/B testing of UGC creatives, offers and audiences to maintain target CAC.

2. Google Ads (Search, PMax, GDN, YouTube):

• Creation, launch and optimization of advertising campaigns for various company projects.

• Working with keywords and minus-words.

PMax campaign.

3. Analytics and Tracking (Must have):

• Basic setup and support for web analytics: GTM, GA4 (e-commerce event tracking: view_item, add_to_cart, purchase).

• Configuring and controlling the correct operation of the Meta Pixel and Conversions API.

• Daily monitoring of key business metrics: CPA, CAC, ROMI, Share of Ad Spend. Poshuk points of growth and "drainage" of the budget.

Professional requirements (Hard Skills):

• Experience creation and management of performance campaigns (Google Ads, Meta Ads) in e-commerce from 2 years.

• Practical experience with Google Analytics 4 (ability to set up conversions, build custom reports, analyze quality traffic).

• Proficient in Google Tag Manager (basic understanding of Data Layer will be a huge plus).

• Ability to work with Google Ads Editor, Meta Business Manager.

(pivot tables, basic formulas, filtering) for summarizing the economy of campaigns.

• The skill of setting clear TK to designers/creators based on conversion data (CTR, Hook rate) BI. What we offer:

• Working with products that have a cool D2C model.

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Adequate budget for testing hypotheses without micromanagement.

We provide:

• Official employment and social guarantees according to the Labor Code.

• Stable and competitive salary.

• Comfortable modern office.

• Convenient schedule: MON-THURS from 10:00 to 17:00, Friday - remotely.

• Medical insurance.

• Support and comfortable adaptation with mentoring at the start.

• Opportunity for professional development in a strong marketing team.

Be where people's health is taken care of every day and those who create it are appreciated.

Thank you for your interest in the vacancy!
 We will contact you in case of a positive decision. Otherwise, your resume will remain in our database for future opportunities.

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