Hello! At Yakaboo, we dream of making reading a favorite hobby of every Ukrainian, and Ukraine the most reading country in Europe. And with your help, we will achieve this goal much faster. Right now, we are looking for an experienced PPC specialist to join the team, whose additional duties will include: Planning, setting up and optimizing advertising campaigns in Facebook Ads, Google Ads, YouTube and other platforms (both independently and in cooperation with an agency); Analysis of key perform
Hello! At Yakaboo, we dream of making reading a favorite hobby of every Ukrainian, and Ukraine the most reading country in Europe. And with your help, we will achieve this goal much faster. Right now, we are looking for an experienced PPC specialist to join the team, whose additional duties will include: Planning, setting up and optimizing advertising campaigns in Facebook Ads, Google Ads, YouTube and other platforms (both independently and in cooperation with an agency); Analysis of key performance indicators of all advertising channels: CAC, ROMI, ROAS, CPA, PRV and CR; Management and optimization of PPC (Google Ads: context, Google Display, YouTube Video Ads, Performance Max), Retention, Facebook (SMM ads, Target), GA4 and Merchant Center ; Data collection and processing to analyze the effectiveness of advertising campaigns, traffic, conversion, income, average check and other indicators of digital marketing; Preparation of technical tasks for implementation in the digital channel; Development and implementation of strategies to increase traffic and sales through advertising channels; Cooperation with other departments (for example, marketing, sales, web development) to ensure compliance of advertising campaigns with business goals; Planning and determination of advertising budgets; What we expect from the candidate: Experience of working with Google Ads, Facebook Ads tools from 2 years; Experience of working with large advertising budgets; Understanding of the principles and strategies of planning and setting advertising campaigns; Analysis and optimization of advertising campaigns; Ability to work with analytical tools GA4; Monitoring of the main indicators of advertising campaigns: CTR, CPC, CPM, CRV; What we offer: cool projects; the opportunity to grow and develop; pleasant and professional colleagues; up-to-date access to the largest electronic libraries of Ukraine in a mobile application ; book discounts; employment according to the Labor Code of Ukraine; timely competitive employment; 5-day work week in the best office centers in Podol (near the Kontraktova ploshcha metro station, the office has a shelter); Flexible work schedule. So if you are in love with books as much as we are , we are waiting for you in the team!!!