PPC Specialist (Howly) in SKELAR

SKELAR is a venture builder that builds international product IT companies according to the rules of the venture investment world. Together with the co-founders, we are gathering strong teams to launch product IT businesses and win in global markets. We are currently looking for a PPC Specialist for one of our successful Howly businesses. Howly is a marketplace for professional online consulting. We plan to revolutionize the online consulting industry and become a personal pocket expert. Howly provides fast, personalized and affordable answers to user questions, and for experts it creates an opportunity to effectively apply their knowledge, experience and time. What challenges await: - Creation, management and optimization of advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, etc.;— Plan and execute paid advertising campaigns that support our growth initiatives and meet budget requirements;— Manage multi-million dollar budgets and manage them across paid marketing channels including paid search, paid social media, Youtube, etc.;— Testing new channels and technologies;— Understanding and using Google Analytics for tracking and reporting (with integration and customization of visualization using PowerBI, Tableau or Data Studio);— Analyzing, measuring and reporting on all campaigns, developing a clear POV on findings, next steps and potential optimization;— Maintaining and tracking key metrics across all channels, including budget rate, LTV, CAC, ROMI/ ROAS and ROI/ROR;— Ensuring maximum possible optimization of spend by continuously optimizing campaigns based on experience gained from multiple A/ B-tests for advertising materials, objectives, major improvements of UX LP and other strategies;— Interaction with copywriter and designers to create/approve advertising creatives;— Participation in building marketing and communication strategy together with the team. What is important to us:— 2+ years of experience working with paid traffic in an advertising agency or product company;— Experience with US and UK markets;— Experience managing large budgets and large amounts of data;— Data driven approach;— You are comfortable growing and scaling where nothing has gone before ;— Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc.;— And you know how to improve QS in Google Ads not only by words.— Experience with CPL, CAC, LTV, ROMI optimization /ROAS, ROI/ROR;— You are proficient in Excel / Google Sheets / SQL, have a good understanding of funnel analytics and A/B testing;— English Intermediate+. Will be a plus:— Experience in data analysis / deep research;— Passion for video ecosystems YouTube, Facebook, Twitter and Instagram, marketing in social networks and online content. In addition to businesses, we are developing the SKELAR foundation from the employees of our venture builder to support the Armed Forces. Within the framework of the initiative, we create and finance large projects that help bring our victory closer. SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale. We plan to further develop tech-businesses, to conquer global markets and work for the victory of Ukraine 🇺🇦For this, All Opportunities were Created Inside Our Venture Builder— 8 infrastructure teams that help startups solve any issues: from recruiting to finance and legal issues;— Community of founders , who have already launched more than one business and can share practical experience;— Internal clubs by professional areas: marketing, development, finance, recruiting;— Trainings, courses, attending conferences.— Medical insurance and a corporate doctor. Let's build the next big everything together ! Show more Show less Position level Basic level Type of employment Full-time Job responsibilities Marketing and Sales Industries Technology, information and the Internet