PPC Specialist Google/Meta in Staff Service

Our client NGO - Children of Heroes was founded to help the countless number of Ukrainian childrenwho have suffered the ultimate tragedy: the loss of a parent, or parents, during theongoing war.Open a vacancy ofPPC Specialist Google/Meta.Responsibilities:Launch and manage Performance oriented ad campaigns on Facebook,Instagram, Twitter, and Google to promote the initiatives and campaigns ofChildren of Heroes Charity Fund?Develop and implement PPC strategies tailored to different platforms tomaximize conversion metrics?Set technical tasks for the designers and copywriters in order to optimize adcampaigns.?Monitor campaign budgets, bids, and performance metrics to ensure efficientallocation of resources?Generate regular reports on campaign performance, including key metricssuch as impressions, clicks, conversions, and ROI.?Analyze donor data and campaign results to identify trends, insights, andareas for optimization.?Continuously optimize campaigns based on performance data, includingadjusting targeting, ad creative, and bidding strategies.?Collaborate with the marketing and fundraising teams to align PPC efforts withoverall business objectives and strategies.Requirements:?Minimum 2 years of experience on this or a similar roleProven experience in managing PPC campaigns across multiple platforms,including Facebook, Instagram, Twitter, and Google AdsStrong analytical skills and proficiency in data analysis tools and techniques? Experience with Google Analytics 4, Google Tag Manager and Meta BusinessManager?Ability to set up conversions and trackingExcellent understanding of PPC best practices, including campaign setup,optimization, tracking and recent trendsAbility to generate actionable insights from data to drive campaignimprovementsDetail-oriented with strong organizational and time management skillsEffective communication skills and ability to work collaboratively in a teamenvironmentEnglish upper intermediateCompetencies our team members do have:Results focusAdaptivity and flexibilityWhat we propose:?work in a fast-growing international NGO with a great noble purpose?official employment?full-time job?remote work?24 calendar vacation days a year?medical insurance