PPC specialist (Google, Facebook Ads, PPC) experience from 3 years in Roman.ua

Hello! We are the Roman.ua performance marketing agency. We do Internet marketing all over the world: USA, Australia, India, Europe, Ukraine. Our expertise: PPC advertising, web analytics, retention and email marketing. Read more about our values ​​and approaches at the link https://roman.ua/ua/agency/We have worked with 250+ Clients. Basically, these are medium and large businesses in the fields of ecommerce and IT products (SaaS, marketplace, software developers) and B2B in competitive markets (agriculture, renewable energy). See our detailed portfolio at the link https://roman.ua/ua/clients/Why is it cool to work with us? See 27 reasons at the link https://roman.ua/ua/vacancy/Who are we looking for? You will set up PPC advertising for Roman.ua agency clients on Facebook and Google Ads — from creating an account structure, choosing campaign types and creatives to finding solutions to improve ROI and growth points for Clients. ✅ For each project, we have everything you need for quality work:- repeatedly checked checklists and regular procedures- a project template in Worksection, which will not allow you to miss important tasks and will facilitate the setup of advertising- endless learning opportunities: a course on Google Tag Manager, Google Analytics, Excel, an advanced course on Google Ads and other courses on request - the opportunity to connect a specialist in writing scripts for Google Ads, Google Tag Manager, a programmer, a designer, direct communication with clients without excessive bureaucracy and distortions and experienced project managers❌ WE DO NOT write media plans, do not participate in tenders and do not work with companies without a budget. Our Clients are stable companies with business in the field of e-commerce, SaaS, B2B and services, IT product companies. See our detailed portfolio at the link https://roman.ua/ua/clients/Duties - creation of advertising campaigns in Google Ads (search, Google Shopping and PMax campaigns, remarketing, GDN) - selection of targeting, keywords and cons - words for campaigns, setting up retargeting and campaigns from various formats; - creating ads and presenting TK to designers or AI (graphics, video); - creating advertising campaigns in Facebook Ads: dynamic product remarketing, target ads for a new audience, app install campaigns, video ads, sponsored posts and engagement campaigns, refinement of feeds for Shopping, PMax, Advantage+ campaigns - A/B testing of ads, extensions and targeting - regular optimization of advertising campaigns: work on search queries, correction of bids, restructuring of campaigns - monitoring and correction of the main indicators of the effectiveness of advertising campaigns : ROMI, CPA, CPL, Net Profit, share of advertising expenses.- monitoring of the main indicators of the quality of advertising campaigns: CTR, CPC, CPM, Quality Score (quality indicator) - analysis of advertising results, search for growth points, problem segments of traffic, audience, etc. - basic setup of web analytics (Google Analytics 4, Google Tag Manager): - verification of events (event), setting of goals (goals) - writing technical specifications for the implementation of events, e-commerce, dynamic product remarketing - setting up pixels of advertising systems through Google Tag ManagerProfessional requirements - 3 years of experience in creating and running advertising campaigns — Google Ads, Facebook Ads; - experience using Google Analytics 4 (ability to set goals, conversions, analysis of advertising effectiveness and traffic quality) - experience using Google Tag Manager (ability to place, configure tags for advertising systems) - experience writing technical specifications for Google feeds PMax campaigns - experience using tools: - Google Ads Editor - Looker Studio - ability to configure reports, form analytics in different sections - Google Tag Assistant - Google Merchant Center - Facebook ad account, pixel - knowledge of Microsoft Excel / Google Spreadsheets - summary tables and calculated fields, filtering, basic formulas for working with text; - Knowledge of the English language at a basic level (choosing words, setting up ads, reading articles and materials) - mandatory. Personal qualities - time management; - attentiveness; - diligence; - ability to learn quickly; - literacy. Before the interview with the manager, you will need to complete a test task. Salary and working conditions - Market salary, consisting of a rate + %. - Salary is tied to the rate of $. - 9-hour working day with an hour of break, 5 working days a week. Bonuses from working with us - The office is a 10-15 minute walk from the Lukyanivska metro station and the Polytechnic Institute. - The office has everything for productive work: 2 meeting rooms and a rest area, supply and exhaust ventilation and air conditioners , sofas and ottomans, printer and scanner, humidifier and air purifier, boxes for personal belongings and extension cords with USB ports for charging personal gadgets. - A well-equipped workplace: a modern laptop that does not dull (15″ Full HD screen, from 8 Gb RAM, fast SSD hard drive from 256 Gb). Personal wide table and soft chair, all necessary stationery. Licensed software: Windows, Microsoft Office, antivirus. Subscriptions to OpenAI, Midjourney, Serpstat, Zapier, Grammarly, etc.- Full kitchen: dishwasher, microwave oven, refrigerator, professional coffee machine (with espresso, americano, cappuccino, latte, cocoa programs) and gongfu kettle (with Chinese teas " pueras"). Fresh fruit every week. - 10-15 minutes from the office in the Smart City Plaza and Kvadrat shopping centers with supermarkets and food courts. - Training on our courses in web analytics, PPC, email marketing. - Access to third-party training materials (courses, books, paid newsletters, conferences) - High-quality and pleasant corporate events several times a year - Geeky corporate gifts for the New Year and anniversaries of cooperation - Uninterrupted Internet and energy independence (generator) - Income is tied to the rate of $ - Dress code there is no In the summer you can walk in shorts and flip-flops :)