PPC Specialist (E-commerce) in Talents Boutique

M. ROSENFELD is a European e-commerce company that has been exporting its own brand products to the USA, Canada, Europe and Japan for over 5 years. The main sales channels are Amazon and Shopify. The company's mission is to create a well-known high-quality hookah brand with its own hookah products. In connection with the expansion of our team, we invite an ambitious, responsible and independent mid-level PPC specialist to join our team. The candidate will be responsible for setting up PPC ads, in particular on the Google Ads and Facebook Ads platforms. Requirements: experience of working with paid traffic tools for more than 2 years — Google Ads, Facebook Ads; experience in using Google Analytics, Google Ads, Meta Ads, Looker Studio, GTM (ability to set goals, conversions, analyze advertising effectiveness and traffic quality); experience using Google Tag Manager (ability to place, configure tags for advertising systems); ability to process large volumes of data in Google Sheets; generation of new ideas to improve existing processes; ability to organize , plan, systematize, automate; command of the English language — Pre-Intermediate or Higher. Working conditions: competitive salary; paid holidays and sick leave; promising work in a European company with the possibility of career growth and personal development; flexible schedule with the possibility of remote work; the ability to focus on one's work — no bureaucracy and micromanagement; interesting and challenging tasks; pleasant atmosphere, friendly colleagues and management. Responsibilities: development, launch and optimization of advertising companies; integration and testing of new tools (traffic sources, new tools, various advertising beta tools); preparation of reports and presentations; analysis of advertising results, identification of growth points, problem segments of traffic, audience; creation of advertising campaigns in Google Ads (selection of targeting, keywords, minus words); A/B testing of advertising, extensions and targeting; monitoring and correction of key performance indicators of advertising campaigns: ROMI, CPA, CPL, Net profit; monitoring of main quality indicators advertising campaigns: CTR, CPC, CPM, Quality Score; cooperation with designers; basic setting of web analytics: setting goals (goals) writing a technical task for the implementation of dynamic product remarketing (e-commerce) setting up pixels of the advertising system through Google Tag Manager.