PPC specialist in Ferm

FERM is a leading agricultural platform specializing in the integration of technology into agriculture to improve the efficiency and sustainability of agribusiness. We strive for continuous improvement and development, relying on innovation and technological progress. The FERM agricultural platform announces the selection for the position of PPC specialist. We are looking for highly qualified and goal-oriented specialists who want to join our team. REQUIREMENTS: • experience of working as a PPC specialist for more than 2 years ;• having a deep understanding of working with advertising platforms Google Ads and Facebook Ads;• the ability to analyze data and optimize advertising campaigns based on it;• knowledge of A/B testing methods to improve advertising effectiveness;• copywriting skills to create persuasive ad texts and messages , which resonate with the target audience; • flexibility, the ability to quickly adapt to changes, organization; • excellent communication skills and the ability to cooperate in a team. DUTIES:• working with Google Tag Manager for effective tracking of website codes and other marketing tools;• setting up conversions and creating appropriate tracking in Google Analytics 4;• exhibiting goods on OLX, Prom YuA, Adam.ua, Agrobiz platforms; • management of advertising campaigns on the Google Ads and Facebook Ads platforms, including creation, adjustment, monitoring and optimization; • analysis of advertising campaigns and platforms using analytics tools such as Google Analytics to determine key performance indicators and develop optimization strategies; • writing technical tasks (TOR) for the internal IT department to implement marketing initiatives and projects; • media planning to determine the most effective channels and advertising strategies to achieve marketing goals. WE OFFER: • work schedule from 9:00 a.m. to 6:00 p.m.; • work in a comfortable office, the center of Kyiv, in the A-class business center (BC Gulliver).• competitive salary;• opportunities for professional development;• comfortable office environment and a friendly team of professionals.