PPC specialist in Defpoint, TOV

We are DEFPOINT, an online store for military equipment and ammunition. Our mission is to protect those who have dedicated their lives to protecting our nation. We are looking for a talented PPC specialist who is not afraid of responsibility, wants to get great results and is ready to create and implement bright ideas into life. What we expect: Work experience as a PPC specialist/Digital marketer from 2 years in agencies or in-house; Experience in creating and implementing PPC strategies for clients; Experience in running banner and video advertising campaigns in Google & Meta Ads; Confident user of GA4, Google Tag Manager, Google Looker, Microsoft Excel, Google Spreadsheets; Ability to analyze and optimize advertising campaigns in order to achieve maximum effect; Experience in developing media plans; Experience working with an advertising budget of UAH 100,000 or more. per month; With a deep understanding of working with analytics and tracking services GA 4, FB Pixel, Google Tag Manager, Plerdy; Knowledge of A/B testing methods to improve advertising effectiveness; What we offer: Stable salary, the size of which depends on your experience and knowledge; Work format: remote; Loyal management - we are a team and work for a common result; Responsibilities: Creation and implementation of a PPC strategy; Planning, launching and optimizing an advertising campaign in Google Ads, Meta Ads, Apple Search Ads and other advertising networks; Creation, analysis and optimization of contextual advertising; Interaction with other departments of the company to achieve common goals; Participation in budgeting; Monitoring of competitors' activity on the Internet; Data analysis and evaluation of the effectiveness of advertising campaigns; Monitor, analyze and optimize the effectiveness of advertising campaigns, implement new ideas; Generating weekly and monthly reports; Conducting market and competitor analysis, forming hypotheses and finding growth points; Monitoring and improving the main performance indicators of advertising campaigns depending on business goals: CPA, ROAS, LTV, etc... If you have relevant experience, send your Resume! Join our team)