PPC specialist in BetterSvit

Hello! We are the BetterSvit team and our goal is to make the world a better place. Our projects combine strategy, creative, digital, media, events, production, sponsorship, NSP activity and many other interesting things. We're expanding, so we're looking for a PPC manager to improve our teams and our projects. Therefore: RESPONSIBILITIES Work with the client's advertising campaigns in Google Ads, Facebook Ads and other programmatic tools (Display & Video 360, Admixer TradeDesk, Criteo, Bing, Yahoo, LinkedIn Ads, etc.) Preparation of the offer, promotion strategy and forecast for the client's advertising campaigns Settings and launch of advertising campaignsConducting and optimizing advertising campaignsAnalyzing and preparing reports based on the results of advertising campaignsRecommendations for improving the performance of advertising campaignsSearching for and testing new traffic sourcesMaking recommendations for the effective operation of Google Ads, Facebook Ads and other programmatic tools and monitoring performance with the help of web analytics tools ( Google Analytics, Tag Manager) SKILLS, REQUIREMENTS, EXPERIENCE High level of knowledge of Google Ads, Facebook Ads and other programmatic tools (Display & Video 360, Admixer TradeDesk, LinkedIn Ads - preferred but not required) Knowledge of basic web analytics tools (Google Analytics, Tag Manager) and the ability to work with them. Understanding the principles of operation of automation tools (Search Ads 360, K-50, Alytics, etc.) and the ability to work with them. by them • Ability to analyze the effectiveness of advertising campaigns and optimize them to achieve KPI Understanding of the concept of target audience selection, targeting and semantic core Ability to work on several projects at the same time Understanding of general technologies and principles of Internet marketing