PPC Specialist in Poklyk

June 27, 2024

PPC Specialist

Kyiv, remotely

Poklyk is a product company that makes the life of small and medium-sized businesses is better and easier. What started as a small service later grew into a startup and even later into a leading SaaS product for service businesses.

Our products : orderry.com and remonline.app - we have something to be proud of! -hacking mindset that will take on the development, implementation and optimization of advertising campaigns. We expect the candidate to have deep skills in working with Performance Marketing tools, the ability to achieve results, generate non-standard solutions and implement them.

The key task is to attract new users of the product with the help of their tools, with a responsible approach to ROI and CAC.

What we work with:
Google Search, Google Display, Google Youtube Ads, Meta Conversion Ads, Meta Lead Ads, Facebook Pixel, Google Analytics, Google Tag Manager, Ahrefs

Requirements

- 3+ years of PPC experience, including NA, LATAM, EU markets
- Proven success in launching and managing Google PR Ads and Fb Ads
- Strong technical background and deep understanding of analytics and tracking services
- Strong results orientation, attention to detail, analytical thinking and systems work
- Ability to work in a team and communicate effectively
- English at B2 level

Responsibilities

- Development and management of PPC campaigns in Google Ads, Meta, TikTok, Bing and other platforms .
— Ad creation, A/B testing.
— Development of creative ideas and advertising materials, taking into account the specifics of the product and the target audience. Preparation of technical tasks for creative creation.
-Evaluate performance both by key metrics (CTR, CR, CPA, ROI, etc.) and look further down the User Journey Map and adjust your strategy based on the data.
—Analyzing traffic, identifying trends and implementing practical recommendations to improve results (Google Analytics, product analytics).
- Study of direct and indirect competitors in terms of successful approaches in attracting users.
- Work closely with the team to continuously improve product metrics and user journey.
— Compliance management of advertising accounts.

Would be a plus

— Google Ads and Google Analytics certificates
— Knowledge of Polish, Spanish
— Experience in product companies

Working terms

—Official employment.
—Your direct participation in product development, as we discuss each service improvement proposal with the entire team;
- Work in an IT company, one of the leaders in the market of services for business automation, and which is recognized as critically important for the economy of Ukraine;
- Ability to work in a hybrid format or remotely.
- You become part of the company - the winner of the MasterCard Start Path Ukraine, Google for Startups, etc. programs;
—As members of the Google for Startups program, we can provide an exclusive opportunity to work at Googlecampus in Warsaw.
—18 working days of vacation, 10 days off and sick leave.
- English language courses.
—Reimbursement of expenses for professional courses, webinars, etc.