Ppc specialist in Traders Union

We are looking for a proactive and analytically thinking Performance Marketing Specialist who has experience in launching and optimizing advertising campaigns in B2B or B2C segments. The ideal candidate has a deep understanding of digital tools, knows how to effectively manage advertising budgets and achieve set KPIs. Experience in the field of gambling will be a plus, but not mandatory.

Responsibilities:

• Setting up and launching advertising campaigns to attract B2B and B2C customers on platforms such as Google Ads, LinkedIn, Facebook, TikTok, teaser networks and other advertising platforms.

• Optimizing campaigns to achieve maximum ROI.

• Analyzing the effectiveness of advertising channels and preparing reports based on the results.

• Collaboration with content and marketing teams to create targeted ads.

• Advertising budget management and control expenses.

• Conducting A/B testing and data analysis to continuously improve the effectiveness of campaigns.

Requirements:

• Experience in performance marketing from 2 years.

• Experience in gambling is desirable.

• Knowledge of tools and methods for optimizing advertising campaigns.

• English language level - from B1 to B2.

• Ability to work with analytical tools and interpret data.