PPC Specialist in SKELAR

SKELAR is a venture builder that builds international food IT companies according to the rules of the venture investment world. Together with the co-founders, we gather strong teams to launch product IT businesses and win in global markets.

Now we are looking for PPC Specialist to one of our successful Howly businesses.

Howly is a marketplace for professional online consulting . We plan to revolutionize the online consulting industry and become a personal pocket expert. Howly provides fast, personalized and accessible answers to users' questions, and for experts it creates an opportunity to effectively apply their knowledge, experience and time.

< strong style="font-weight: 600; font-style: inherit">What challenges await:

— Creation, managing and optimizing advertising campaigns in Google Ads, Facebook Ads, Quora Ads, LinkedIn Ads, Bing Ads, etc.;
— Planning and executing paid advertising campaigns that support our growth initiatives and meet budget requirements;
— Manage and manage multi-million budgets across paid marketing channels including paid search, paid social, Youtube, etc;
— Testing new channels and technologies;
— Understanding and using Google Analytics for tracking and reporting (with integration and visualization setup using PowerBI, Tableau or Data Studio);
— Analyze, measure and report on all campaigns, developing a clear POV on findings, next steps and potential optimization;
— Maintain and track key metrics in across all channels, including budget rate, LTV, CAC, ROMI/ROAS and ROI/ROR;
— Ensuring the highest possible optimization of spend by continuously optimizing campaigns based on the experience gained from several A/B tests for creatives , goals, major UX LP improvements and other strategies;
— Interaction with copywriter and designers to create/approve advertising creatives;
— Participating in building marketing and communication strategy together with the team.

What is important to us:

— 2+ years of experience working with paid traffic in an advertising agency or product company;
— Experience with US and UK markets;
— Experience managing large budgets and large volumes of data;
— Data driven approach;
— You are comfortable developing and scaling where there was nothing before;
— Knowledge of metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM etc.;
— And you know how to improve QS in Google Ads not only by words.
— Experience with optimization of CPL, CAC, LTV, ROMI/ROAS, ROI/ROR;
— You are good at Excel / Google Sheets / SQL, have a good understanding of raven analyticsand A/B testing;
— English Intermediate+.

Will be a plus:< br/>
— Experience in data analysis / deep research;
— Passion for YouTube, Facebook, Twitter and Instagram video ecosystems, social media marketing and online content.

In addition to businesses, we are developing a charity fund SKELAR foundation from the employees of our venture builder to support the Armed Forces. Within the framework of the initiative, we create and finance large projects that help bring our victory closer. SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale.

We plan to further develop tech businesses, conquer global markets and work for the victory of Ukraine

For this, we have created all the possibilities inside our venture builder:

— 8 infrastructure teams that help startups solve any issues: from recruiting to finance and legal issues;
— A community of founders who have already launched more than one business and can share practical experience ;
— Internal clubs by professional areas: marketing, development, finance, recruiting;
— Trainings, courses, attending conferences.
— Medical insurance and corporate doctor.

Let's build the next big everything together!