PPC Specialist in Poklyk

Poklyk is a product company that makes the life of small and medium businesses better and easier. What started as a small service later grew into a startup and even later into a leading SaaS product for service businesses.

Our Products: orderry.com and remonline.app - we have a lot to be proud of!

We are looking for a PPC manager with a growth-hacking mindset who will take over the development, implementation and optimization of advertising campaigns. We expect the candidate to have deep skills in working with Performance Marketing tools, the ability to achieve results, generate non-standard solutions and implement them.

The key task is to attract new users of the product with the help of its tools, with a responsible approach to ROI and CAC.

What we work with:
Google Search, Google Display, Google Youtube Ads, Meta Conversion Ads, Meta Lead Ads, Facebook Pixel, Google Analytics, Google Tag Manager, Ahrefs

Requirements

- Experience in PPC from 3 years, including NA, LATAM, EU markets< br/>- Proven success in launching and managing RK in Google Ads and Fb Ads
- Strong technical background and deep understanding of analytics and tracking services
- Strong results orientation, attention to detail, analytical thinking and systems work
- Ability to work in a team and communicate effectively
- English at B2 level

Responsibilities

- Development and management of PPC campaigns in Google Ads, Meta, TikTok, Bing and other platforms.
- Creation of advertisements, A/B testing.
- Development of creative ideas and advertising materials taking into account the specifics of the product and CA. Preparation of technical tasks for creation of creatives.
-Evaluation of effectiveness both by the main metrics (CTR, CR, CPA, ROI, etc.), and to look further on the User Journey Map and adjust your strategy based on the data.
- Analysis of traffic, identification of trends and implementation of practical recommendations to improve results (Google Analytics, product analytics).
- Research of direct and indirect competitors from the point of view of successful approaches in attracting users.
- Work in close cooperation with the team for continuous improvement of product metrics and user journey.
- Compliance management of advertising accounts.

Would be a plus

- Google Ads and Google Analytics certificates
- Knowledge of Polish, Spanish
- Work experience in a food company

Working terms

- Official employment.
- Your direct participation in the development of the product, as we discuss every proposal for improving the service with the whole team;
- Work in an IT company — one of the market leaders of services for business automation, and which is recognized critically important for the economy of Ukraine;
- The ability to work in a hybrid format or deptalena.
- You become part of the company — the winner of the MasterCard Start Path Ukraine, Google for Startups, etc. programs;
- As participants of the Google for Startups program, we can provide an exclusive opportunity to work at the Google campus in Warsaw.
- 18 working days of vacation, 10 days off and sick leave.
- English language courses.
- Reimbursement of expenses for specialized courses, webinars, etc.