PPC manager (media buyer) Meta Ads. EdTech in Mathema

PPC manager (media buyer) Meta Ads. EdTech

abroad, remotely

Mathema is one of the largest platforms for studying school mathematics in Eastern Europe. We are leaders in the study of school mathematics in Ukraine and are actively growing in Poland. We were mentioned in American Forbes and TechCrunch. Also passed the Google for Startups program. Every month we conduct more than 23 thousand online lessons for children.

Our average score on TrustPilot is 4.9. Users love us.

Our mission is to help children learn math through individual lessons with a proven tutor. Now we are actively expanding in Ukraine and Poland, and we are also preparing to launch in new markets in the second half of the year. Therefore, we are looking for a person who will launch and scale advertising campaigns on Facebook

In your resume, we want to see:

1. Experience in working with web products in Meta Ads, namely with bringing leads through applications in European markets
2. You have at least 3 years of experience as a PPC manager
3. You have worked with an advertising budget of $100k per month
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4. You have experience setting up FB pixels and events
5. You have set up reporting and analytics - can distill FB and CRM data into a view that allows you to make decisions
6. You can analyze data and make decisions based on real numbers
7. Advantage will be: work experience in edtech, living in Warsaw

Your tasks will be:

1. Launch and optimization of campaigns in Meta Ads
2. Launch of campaigns for tests of advertising creatives and funnels
3. Analysis of data at the CPA and ROMI levels according to planned KPIs
4. Optimization and scaling of campaigns that meet planned KPIs

Our candidate:

- Knows Meta ads tools at a high level - has experience with different goals, audiences and strategies

- Able to scale the budget with hitting KPI

- Able to work with raw data - can compile reports from Facebook and CRM and optimize campaigns based on of this data

—Understands Unit analysis, knows what CPL, CPA, ROMI, LTV is

—Able to generate hypotheses based on data and conduct A/B tests

— Can prioritize tasks according to the company's business goals

We offer:

Compensation $2-3 thousand net (rate + bonuses)

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Contract with a Ukrainian, Polish or American company.

Office in Warsaw or hybrid format (minimum 2 days per week in the office)